Ad Council Starts PSAs for Wireless AMBER Alerts

Share this content:

The Advertising Council Inc. has begun a national campaign to raise awareness of Wireless AMBER Alerts in partnership with the National Center for Missing & Exploited Children, the Wireless Foundation and the U.S. Department of Justice.

The multimedia public service ad campaign is the first to address the new technology that encourages wireless subscribers to aid in the search for abducted children. Merkley + Partners, New York, handled the pro bono campaign.

Media include radio, newspapers, outdoor and online advertising, directing parents and adults to visit the site at and sign up for the alerts. The PSAs will be distributed to 19,000 media outlets and will run in ad space donated by the media.

The AMBER Alert program began in 1997 and has helped reunite more than 260 children with their families.

The wireless initiative was launched in May 2005 to extend the AMBER Alert program by reaching out to the 70 percent of Americans who use wireless devices.

The new campaign aims to educate the public about Wireless AMBER Alerts, inspire cell phone users and other wireless subscribers to register for the alerts and increase the number of people who may be able to help in locating an abducted child.

All wireless subscribers capable of receiving text messages and whose wireless carrier participates in the initiative may choose to receive free alerts. This can be done through the AMBER Alerts site or a wireless carrier's Web site. Subscribers can designate up to five geographic areas for which they wish to receive Wireless AMBER Alerts.

The Ad Council is a private, nonprofit organization that uses the advertising and media industries to deliver critical messages to the American public.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above