Ad Claims For Motor Up Deceptive: FTC

Share this content:
The Federal Trade Commission charged Motor Up Corp., a DRTV marketer of automotive products in Philadelphia, with making unsubstantiated and deceptive advertising claims in violation of federal laws.

Among other allegations, the agency said infomercial claims that Motor Up Engine Treatment cut engine wear by 50 percent compared to motor oil alone could not be substantiated.

Motor Up's infomercials were produced by E4L Corp., the publicly traded infomercial marketer in Los Angeles that used to be named National Media Corp. The FTC also forwarded a recommendation that the Department of Justice file a civil penalty complaint against National Media, for alleged violations of a 1993 commission order arising from allegations of deceptive infomercial advertising for other products.

Motor Up and its principal, Kyle Burns, face an administrative trial in which the commission will seek to bar the company from making unsubstantiated claims about the performance and efficacy of Motor Up. The FTC has previously halted allegedly deceptive ads for Valvoline Engine Treatment, Slick 50 Engine Treatment and STP Engine Treatment.

Burns and E4L were not available for comment at press time.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above