Acxiom to Acquire Claritas Europe

Share this content:
Acxiom Corp., Little Rock, AR, announced an agreement yesterday to purchase fellow data provider Claritas Europe from Netherlands-based VNU. Acxiom will pay approximately $40 million in cash and the sale is expected to close in 30 days.

The firm said it anticipates the revenue from the acquisition to be $100 million for the 12 months ending Dec. 31, which is three times Acxiom's annual European revenue.

After the sale is complete, the company will rebrand Claritas Europe with the Acxiom name. Claritas Europe is the largest source of European consumer lifestyle and behavioral data, according to Acxiom.

"These expanded operations will allow Acxiom to provide a full complement of services for the Pan-European market," said Acxiom company leader Charles D. Morgan

Claritas Europe has offices in locations such as Paris; Frankfurt; Warsaw; Madrid; Lisbon; Teddington, England and Leiderdorp, The Netherlands. Acxiom's European operations are in London, Leeds and Sunderland, England and Paris.

The VNU-owned Claritas Inc., which operates in the United States, is not part of the deal.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above