Acxiom names Taylor VP, corporate marketing

Share this content:

Interactive marketing firm Acxiom appointed Erin Taylor VP of corporate marketing, effective September 1. The former director of direct marketing at Alltel, she is charged with positioning the company to reflect market leadership and increasing its creative services and advertising capabilities, according to a company statement.


Taylor leads a staff of about 30 and reports to Michael Darviche, who was appointed CMO and SVP in February. Scott Maple, corporate communications team leader at Acxiom, said the hire does not represent a change to Acxiom's marketing structure: Taylor serves on a peer level with two other marketing VPs. Maple added that Taylor will be a key part of upcoming campaigns that will “better position the company in terms of customer engagement.” Acxiom unveiled two mobile marketing services earlier this year.


She fills a position vacated by Mimi San Pedro, who recently left the company, according to Maple.


Taylor served as director of direct marketing at Alltel until it was acquired by Verizon earlier this year. Post-acquisition, she worked as associate director of advertising at Verizon. She previously was president and CEO of Fayetteville, AR-based Taylor Mack Advertising.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above