Acxiom Debuts High-Tech File

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Acxiom Corp. has debuted the Acxiom InfoBase High-Tech List, a multisourced compiled file of personal computer owners and Internet users.


The file contains 30 million PC owners as well as 15 million software buyers.


Mailers can target the file through operating system and software selects to reach specific segments of the file.


Some of the available selects include DOS user, Windows user, Macintosh user, educational software user, creative software user, financial software user and game software user.


The file is updated quarterly.


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