Acxiom acquires DMS, expands into Middle East-North Africa region

Share this content:

Acxiom announced September 23 that it will acquire Direct Marketing Services (DMS), which has offices in Saudi Arabia and the United Arab Emirates, to extend the data marketing agency's footprint into the Middle East-North Africa (MENA) region. Financial terms of the deal, which is expected to close by the end of next month, were not disclosed.

“The MENA region is poised for pretty dramatic economic growth in the coming years,” said Jeff Standridge, VP of global operations at Acxiom. “Previously, we haven't been positioned to respond adequately to our current clients' desires to grow into that region.”

Yousef Hamidaddin, managing director of DMS, will serve as CEO of Acxiom MENA. Last October, Hamidaddin founded and became CEO of the Arab Direct Marketing Association. Alla Al-Shroogi will serve as president.

Standridge said the company will first supply Acxiom's data and direct marketing services to DMS' clients. The firm will also “reach out to our own clients to help them understand we're prepared to provide end-to-end direct marketing services within the Arab world,” he said.

Standridge added this venture is part of Acxiom's geographic growth strategy. DMS has offices in Jeddah, Saudi Arabia, and Dubai.

“We want to grow our global reach into geographies that are important to our clients,” he said. “We want to be able to equip those clients with the resources they need to grow, where they want to grow.”

Standridge added that DMS' client list consists of global and regional brands and is similar to Acxiom's. He cited CPG, telco, airlines, automotive and insurance clients as examples. He would not say which company initiated the deal, but he did disclose that the acquisition has been in the works for a few months.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here