Actors, Ad Industry Reach Tentative Agreement

Share this content:
The Screen Actors Guild has reached a tentative agreement with the ad industry.


The three-year agreement is expected to settle the 175-day strike.


The deal apparently would give SAG and the American Federation of Television & Radio Artists jurisdiction over the Internet and a raise in cable rates.


Actors would retain the current system of residuals for network TV, which was a contentious issue during the strike. Advertisers wanted to scrap the old system in favor of upfront payments.


The deal must be ratified by the memberships of both unions, but that is not expected to be a major problem, according to reports.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above