Accenture completes CadenceQuest acquisition

Share this content:

Accenture announced it has completed its acquisition of CadenceQuest, a company that specializes in customer data and analytics for retailers. The deal gives the Accenture Interactive division access to CadenceQuest's Customer Insight predictive analytics software and extends the management consulting company's digital, marketing analytics, retail marketing and merchandising expertise. Accenture Interactive was launched in September 2009 to help companies develop digital marketing strategies and segment customers based on customer data insights.

"The integration of the newly acquired CadenceQuest Customer Insight software platform and related capabilities with Accenture Interactive's robust set of marketing, digital and merchandising solutions will enable us to offer a comprehensive consumer-centric marketing capability that can be delivered in just weeks, providing clients with customer insights that are unparalleled in the loyalty industry," said Tim Breene, Accenture senior managing director of strategic initiatives and chief executive of Accenture Interactive, in a statement.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above