ABR 2009: Rosetta

Share this content:
Chris Kuenne
Chris Kuenne

“Our philosophy [when it comes to direct] is that marketers win by developing a deeper understanding than their competitors of their brand's most valuable customers and prospects.  We help marketers who share this philosophy develop this deeper understanding and translate those insights into making their brand more personally relevant through direct marketing programs that are constantly measured and optimized for maximum business impact.”
-- Chris Kuenne, chairman and CEO

Rosetta was already a force in direct marketing thanks in large part to its proprietary personality segmentation platform. Since acquiring Brulant last year, the agency added strong transactional capabilities to the mix. Today, Rosetta is one of the largest independent interactive agencies with strong legs in healthcare, consumer products and retail as well as financial services.

Year founded: Brulant, 1989; Rosetta, 1998. The two merged in 2008

Headquarters: Hamilton, NJ

Number of offices: 5

Web site: www.rosetta.com

Major disciplines/capabilities:
Insight and strategy; creative and customer experience; transactional capabilities, including e-marketing, search and e-mail

Key accounts: Scholastic, Borders, Johnson & Johnson, Bristol Myers Squibb, HSBC, Nationwide

Biggest agency challenges: “To ensure that we manage the mix and level of our growth, which has historically been above 30%, while continuing to strengthen and scale the creative and RM services elements of our business system,” Kuenne explains.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here