ABR 2009: iCrossing

Share this content:
Don Scales
Don Scales

“Our approach is to build a connected brand that engages users across every online channel. What makes us different in that regard is our DNA in search, which is a common pathway for the digital experience.”
-- Don Scales, president and CEO

Founded more than a decade ago, iCrossing has its roots in natural search but has since expanded to be a robust digital agency incorporating everything from paid search and social media to mobile and analytics. The agency has a search-centric focus and believes search is the common thread that binds all marketing media together.

Year founded: 1998

Headquarters: Scottsdale, AZ

Number of offices: 12

Web site: www.icrossing.com

Major disciplines/capabilities: Paid search, search engine optimization, Web development, social media, mobile, display and rich media advertising, research and analytics.

Key accounts: Adobe, Epson America, LEGO, Mastercard, Toyota, Travelocity, The Coca-Cola Company, Office Depot.

Current agency challenges: The down economy will be one of the biggest challenges for iCrossing and many other agencies this year, the agency says. But it sees business opportunities in the digital realm still doing well. Clients also are demanding more exacting accountability.

Biggest 2009 industry trends: iCrossing expects to see more traditional advertising dollars make the shift to digital channels because of its ability to reach customers and have measureable ROI. The agency also sees more digital agencies taking the lead role in Fortune 500 marketing efforts.

Top executives: Don Scales, president & CEO; Michael J. Jackson, EVP, CFO and treasurer; Dave Johnson, COO; Brian Powley, chief client officer; Adam Lavelle, chief strategy officer; Brad Harrington, chief innovation officer; Maggie Luciano Williams, chief people officer; Peter Randazzo, chief technology officer; Tari Haro, CMO; Richard Rosenblatt, board chairman


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above