ABR 2009: Acxiom

Share this content:
John Meyer
John Meyer
“Direct marketing is about creating trust through relevant, coordinated messages that build from one interaction to the next. It's about contacting customers the way they want to be reached so they feel valued and motivated to respond to timely offers.”
-- John Meyer, CEO and president, Acxiom Corporation

Founded in 1969 and now boasting more than 6,000 employees, Acxiom is perhaps the largest processor of consumer data in the world.  In addition to database management, the interactive marketing service firm specializes in direct marketing, customer data integration, IT services, digital marketing, risk mitigation and consulting.

Year founded or merged: 1969

Headquarters: Little Rock, AK

US offices: Eight

Web site: www.acxiom.com

Major disciplines: Digital advertising, direct marketing, creative and strategy, e-mail, search, mobile

Key accounts: HP, Rodale, Phillip Morris, Panasonic, Citibank, Capital One, General Motors, Conde Nast, Compucredit, AT&T Mobility, American Cancer Society.

Top executives:  John Meyer, CEO & president; Michael Darviche, CMO; Chris Marriott, VP, global managing director, Acxiom agency services; Shawn Donovan, chief sales officer, Cindy Childers, SVP human resources; Tim Suther, SVP, global multichannel marketing services

Biggest current challenges: “Uncertainty in the market -- the market is temporarily shrinking but no one knows by how much or for how long,” says Meyer. “This uncertainty is protracting client decisions, and eliminating some. At the same time, clients are much more cautious and seem to be shifting to more accountable, direct response, ROI-focused programs. Interestingly, this is our core competency. As a complete multichannel agency we are able to provide our clients with a breadth of proven solutions that best enables them to reach their goals.”

Biggest 2009 industry trends:
 “We'll see increasing demand for marketing programs focused on accountability and results-oriented performance,” Meyer says. “We expect clients to increasingly demand specific measurement and hold us accountable for ROI. We should also see a growing consensus that remedial analytics just aren't successful.”

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above