ABCSearch acquires Aftervote.com

Share this content:

Pay-per-click search network ABCSearch has acquired Aftervote.com, a social search engine, for an undisclosed sum.

ABCSearch will re-launch a revamped and re-named version of the site on June 1, said Daniel Yomtobian, president and CEO of Sherman Oaks, CA-based ABCSearch. Yomtobian declined to say what the name of the new site will be.

Aftervote takes its results from the three major search engines — Google, Yahoo and MSN. The site then asks its users to weigh search results in terms of relevance. Yomtobian described it as “Google with a MySpace type of twist.”

Although these search engines' algorithms do a good job, they should not be solely relied upon to determine what search results are most relevant. “Computers are smart, but humans are smarter,” Yomtobian said.

The problem with Aftervote, however, is that it has been a challenge getting users to participate on the site, Yomtobian said. As a result, ABCSearch has developed an incentive program. As users search, vote and submit comments to the site, they will be able to collect points redeemable for Visa gift cards, Yomtobian said. And if they refer friends to the site, they get 25% of their friends' votes, he said.

Yomtobian estimated that if a user got 25 of his or her friends to sign on, they could earn as much as $200 a year. “They're not going to get rich off it, but it will give users more than they're currently getting,” he said.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here