Ab Energizer Settles With FTC

Share this content:
Marketers of the Ab Energizer, an ab-exercise belt, agreed to pay more than $2 million to settle charges of false advertising, the Federal Trade Commission said yesterday.

Electronic Products Distribution LLC, San Diego, and several related companies also agreed to restrictions on their marketing practices to avoid making false claims in the future, the FTC said. Of the $2 million to be paid by the companies, $1.4 million will go toward compensating consumers who bought the Ab Energizer.

The FTC initially brought cases against Electronic Products Distribution and other ab-belt marketers in 2002. At that time, several ab-belt products -- devices that were worn around the waist -- were appearing on DRTV spots nationwide.

The ab-belt marketers said that the products could tone abdominal muscles without a workout. However, the claims were not substantiated by research, the FTC said.

Other ab-belt marketers charged by the FTC have included Hudson Berkley Corp., Las Vegas, maker of the AbTronic belt, and United Fitness America. The FTC reached settlements with United Fitness America and Hudson Berkley in 2003.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above