AAF Cites Small Shop Privacy Guidelines

Share this content:
The American Advertising Federation this week released its consumer protection initiative, which details written privacy development guidelines and options for online shopping Web sites, small advertising and communications companies, travel agencies and consumer product firms.

The campaign, which was endorsed by the Online Privacy Alliance and the Federal Trade Commission, was launched as a means of encouraging more small marketing and advertising businesses in developing and posting an online privacy policy.

AAF also is distributing a series of streamlined mix-and-match privacy policies to its 42,000 small business members through 207 local advertising clubs and federations.

"With this program, we've done the hard work for them, and we hope this will increase small business compliance," said AAF president/CEO Wally Snyder.

The Online Privacy Alliance is made up of the AAF and more than 60 global corporations and associations.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above