A light at the end of the tunnel?

Share this content:
Yesterday's massive market rally may appear to be a light at the end of the recession tunnel, but it remains to be seen whether it is an exit or an oncoming train.

DMNews' News Editor Nancy Kearney and I often joke about the market's tribulations over the course of the day, as if we can control it or even know what it truly means. Nevertheless, if the sense of optimism that flowed over the financial world yesterday spread to some consumers, it's good news for marketers who have been wondering for some time if we may have seen the end of traditional retail consumption.

Confidence is the watchword right now. Rising confidence in banks, whose failures are at the heart of this crisis, should spread to consumers, many of whom (like me and Nancy) have become amateur economists since the crisis started. And, after so many months of bad news — this article appeared on our front page just one month after I joined the DMNews staff nearly two years ago — any good news is likely to elicit overreactions, so it's neither accurate nor responsible to say that the crisis has ended simply because of one rally. But it's the confidence that spurred that rally that leads to, well, a sliver of confidence in this casual observer that we may have seen the worst of this pass.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here