A googolplex of Google news

Share this content:
Google knows all
Google knows all

What's Google been up to lately? What hasn't Google been up to lately, more like it.

Seems to me like the guy who started the googleworlddomination.com website might not be too far off, although his thesis is that Google will ultimately use its vast powers for evil because it's a data-eating monster that knows everything about you, including your personal preferences, exactly who's in your social network, where you live and the URL of every single website you've ever visited. Since 2004, he's been sticking to his prediction that Google will take over the world within 10 years. There's even a countdown clock on the site, according to which we currently (as of 10:45 a.m. on June 6) have roughly two years and 194 days to go before Google rules us all.

I ironically located the googleworlddomination website by Googling the words “Google” and “dominate.” It was the number one hit.

The “word” “Google” (all air quotes intended) is already embedded deep in the lexicon and it's not going anywhere. Type “Define: Google” into Google, and this is what comes up:

Verb: 1. Use an Internet search engine, particularly Google.com: "she spent the afternoon googling aimlessly".

2. Search for the name of (someone) on the Internet to find out information about them.

Google has already altered life as we know it. I'd find it nearly impossible to quantify the amount of times I look something up via Google in a day, the action is so frequent and reflexive. Information is more than power, it's everything — and Google has the data at hand.

But whatever one thinks about Google and its supposedly evil inclinations, it's undeniable that when we talk about Google, we're talking about way more than a search engine. This is a rundown of some, not all, of the Google-related news from the last several weeks alone:

  • Google bought social networking startup Meebo for a cool $689 million to help with its social media push. Google may be taking over the world, but Google + isn't taking over anything.
  • Speaking of acquisitions, Google's also got its search-hooks into Motorola Mobility in a bid to make some headway with mobile computing.
  • Speaking of acquisitions again, Google snapped up mobile documents solutions provider Quickoffice. Microsoft, watch your back.
  • Then Google released a special business trends reports to help online publishers quantify display ad trends.
  • Why stop now? Google announced a wide scale revamp of its DoubleClick integrated ad platform, which is basically a tool to help marketers and agencies streamline their digital marketing efforts.
  • And finally, Google released its Knowledge Graph, which culls a user's searches to provide, in addition to the usual series of links, a compact chart on the right side of the page with a more quickly digestible sketch of the info searched for.

And that's just a sampling of what's been going down with the Google machine lately.

Want more Google-related news and updates from deep within the Googleplex — as Google's headquarters in Mountain View, Cali. is known? Google makes it easy. Just queue up your Google Reader. Or set up some Google alerts for “Google” in your Gmail. Or simply search for “Google” through the Google News aggregator. Google will provide the results.


Allison Schiff
is web editor at
Direct Marketing News.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above