A. Eicoff Signs Bally for DRTV

Share this content:
A. Eicoff & Company will manage DRTV marketing initiatives for Bally Total Fitness, the advertising agency said yesterday.


Financial details of the agreement between A. Eicoff, Chicago, and Bally were not disclosed. In a statement, Bally chief marketing officer Martin Pazzani said that in addition to A. Eicoff the fitness center chain would seek other new partnerships in its effort to increase membership.


Bally's other marketing providers include Foote Cone & Belding Chicago for branding and macro-marketing strategy, general media market agency Initiative Media Worldwide and The MWW Group for public relations. Foote Cone & Belding Chicago remains Bally's lead advertising agency.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above