A Conversation in My Head

Share this content:
It doesn't bode well that the Direct Marketing Association can't find anyone to head the organization. I didn't think the industry was this bad off, but that's how it sounds after reading last week's press release from the DMA saying it missed the deadline to replace H. Robert Wientzen as president/CEO. However, we won't get anything more from the DMA since "no comment" is the status quo there. Don't the DMA's dues-paying members deserve more answers than this?

We're also to assume from the release that Wientzen will stay on to run things, but even that isn't clear: "... at the time, [Wientzen] also stated that he had been asked by the board, and had agreed, to stay on longer, if needed to ensure a seamless transition." I guess not finding a replacement is part of their "seamless transition" strategy. All this leads me to wonder exactly what is going on over there. Perhaps it's something like this:

Me: "So, this means the DMA can't find anyone who wants the job?"

DMA: "Sorry, Tad, you know that we have no comment."

Me: "If Bob is going to continue to run things, how long will that be?"

DMA: "You know, it really is a beautiful day outside."

Me: "Isn't this search thing dragging on too long? After all, Bob gave his notice in December, and the search firm you hired has had four full months now? Was there a snag? How many people applied?"

DMA: "The rain in Spain stays mainly in the plain."

Me: "You're not answering my questions."

DMA: "Oh, you finally noticed. Sorry, no comment."

Funny that the United States can hand over control of Iraq two days ahead of schedule, but the DMA can't fill a position that paid $718,000 in salary and benefits last year. You know what, I'll do it. Or better yet, hire me and I'll find the best candidate. ... I'll do what I did when looking for people to induct into the Hall of Fame: I'll get feedback from members who care about what their association does with their money. I'm sure we'll be able to negotiate my retainer fee. Now, let's see. There's Benjamin Franklin. No wait, I think he's dead.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above