6 Newspapers Team to Start Insert Program

Share this content:
Six newspapers announced their collaboration last week in the launch of Value Network, an insert program that will reach up to 7.2 million households weekly.

The newspapers, five in Southern California, are the Las Vegas Review-Journal, Los Angeles Times, The Orange County Register, The Press-Enterprise of Riverside, CA, The San Diego Union-Tribune and Ventura County Star. Torrance, CA-based newspaper The Daily Breeze is also providing supplemental distribution for the six Value Network newspapers.

The inserts will reach home delivery subscribers and non-subscribers through alternate delivery and unduplicated direct mail on Thursdays and Fridays.

Value Network products are available through any of the six network newspapers.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above