5 Types of Content That Work for Marketers
Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.
For marketers today a solid content strategy is mandatory. Content that reverberates among consumers and across channels can no doubt bolster a company's image, introduce the brand to potential shoppers, and hopefully establish an emotional and psychological connection between the brand and its customers.
However, choosing the right content to market a brand—well, that can prove cumbersome. For even some of the savviest marketers, good content strategy requires an exhaustive effort to understand a number of factors, such as diverse products, varying industries, unique customer bases, and pressing consumer expectations. All of these affect which type of content works best for you.
Here, I've chosen five types of content for marketers to consider as you brainstorm: humorous, conscious, trendy, shocking, and unique. Each of these strategies has emerged as a successful approach for brand marketers who want to elicit customer reactions, remain memorable, prompt feedback, and ultimately garner sales.
LOL: Humorous content
You know the old adage: laughter is good for the soul. Apparently it can be good for branding, too. Marketers who use humor continue to produce some of the most impactful campaigns. From the Snickers Super Bowl XLIV commercial featuring comedian Betty White to the onslaught of amusing brand tweets, it's the laughs that continue to draw customers.
And this next one is one of my faves. Taco Bell is running an engaging and hilarious Twitter campaign. In an attempt to push the fast food chain's new breakfast items, marketers asked followers to use the hashtag #ThatsLike to draw comparisons to awkward situations and the gauche choice of buying breakfast burritos from competing burger chains. Taco Bell then took some of the best customer ideas and made funny, animated videos. Compelling. Engaging. Memorable. Downright funny.