40 Under 40 2016: Matt Lattman, Capital One

Share this content:
40 Under 40 2016: Matt Lattman, Capital One
40 Under 40 2016: Matt Lattman, Capital One

Matt Lattman, Senior director of marketing, Capital One, 33

Matt Lattman leads digital marketing for Capital One's consumer bank. He has also managed marketing for small business banking. Prior to Capital One, Lattman worked at BCG and LivingSocial.

He is a marketing professional with several years of experience leading high-performance teams. Lattman has expertise in myriad facets of the marketing value chain, from research to mass advertising to performance marketing, and he has specialized in B2B endeavors.

What has been your proudest career accomplishment to date?

Creating more than 150 advertisements for small businesses in our Spark Plug campaign. Watching a business owner have tears of joy, seeing how we brought their business to life.

What's the best piece of advice you can give to future 40 Under 40 honorees?

Never compromise.

What do you hope to accomplish in the next five years?

Bring financial literacy to the masses.

What is one interesting fact about you that few people know?

I was a participant in The Washington Post Magazine's Date Lab.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above