40 Under 40 2016: Kim Lewis, Golfsmith International

Share this content:
40 Under 40 2016: Kim Lewis, Golfsmith International
40 Under 40 2016: Kim Lewis, Golfsmith International

Kim Lewis, VP, omnichannel marketing, Golfsmith International, 37

Kim Lewis spearheads the award-winning omnichannel marketing group at Golfsmith International, ensuring a seamless brand experience across all customer touchpoints for the largest specialty golf retailer in the world.

She oversees brand and creative, e-commerce, CRM, marketing execution, community engagement, and store environment across the Golfsmith USA and Golf Town Canada brands.

What has been your proudest career accomplishment to date?

Successfully building Golfsmith's cross-channel customer database from the ground up, and helping guide the company's transition to an omnichannel focus, allowing us to communicate with, and market to, our customers in a new way.

What's the best piece of advice you can give to future 40 Under 40 honorees?

If you aren't making mistakes, you aren't trying enough new things. Just don't make the same mistake twice, take responsibility when you are wrong, and share the credit when things go well.

What do you hope to accomplish in the next five years?

I hope to continue leading the retail shift to an omnichannel experience driven by customer preferences. I'm focusing on marketing and e-commerce, but I look forward to helping develop the next-generation of in-store experiences and end-to-end converged commerce solutions.

What is one interesting fact about you that few people know?

I grew up wanting to be an underwater archaeologist, and I helped recover artifacts from a Dutch shipwreck in the Dominican Republic during two summers in middle school.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above