40 Under 40 2016: Jasmin Malone, Truth Initiative

Share this content:
40 Under 40 2016: Jasmin Malone, Truth Initiative
40 Under 40 2016: Jasmin Malone, Truth Initiative

Jasmin Malone, Director, marketing, Truth Initiative, 32

A true West Coast girl at heart, Jasmin Malone was born and raised in sunny Southern California, but has conceded that Washington, DC, is now her home. Malone is director of marketing at Truth Initiative, which is America's largest nonprofit public health organization dedicated to making tobacco use a thing of the past.

Before joining the firm, Malone played an integral role at a small advertising agency working with top entertainment companies and cable networks.

What has been your proudest career accomplishment to date?

Winning four Effie Awards for my work on the Finish It and Left Swipe Dat campaigns with Truth Initiative.

What's the best piece of advice you can give to future 40 Under 40 honorees?

I would say choose a company and position you absolutely love, and you will never technically work a day in your life.

What do you hope to accomplish in the next five years?

I want to help eradicate teen cigarette smoking for future generations. As a mother of a 3-year-old son and newborn twin girls, I want my children to grow up in a tobacco-free world.

What is one interesting fact about you that few people know?

After a full work schedule, and being a supermom, I'm a certified Zumba instructor.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above