40 Under 40 2016: B.J. Boling, Raytheon Space and Airborne Systems

Share this content:

B.J. Boling learned storytelling in a plastic lawn chair under a magnolia tree next to a three-legged dog named Lucky.

40 Under 40 2016: B.J. Boling, Raytheon Space and Airborne Systems
40 Under 40 2016: B.J. Boling, Raytheon Space and Airborne Systems

The craft has filled his passport with stamps from places he'd never thought he'd go. He's a big picture communications strategist with a focus on perfect execution.

What has been your proudest career accomplishment to date?

I walked into work one morning, and it was just me and one other guy. Everyone else had either quit or gotten cut. Our campaign was out of money. We were down in the polls. But six months later, after leaning on John McCain's powerful narrative, we won the South Carolina presidential primary, despite being outspent and outgunned.

What's the best piece of advice you can give to future 40 Under 40 honorees?

Sometimes when we rush to embrace the latest and greatest tactic, we overlook that it's the story that matters most. Take the time to get it right. Focus on and put your energy on the story.

What do you hope to accomplish in the next five years?

I've always thought if you work hard, do a good job, and get results, everything will work out. I just hope to keep learning, to put my team in position for success, and to have great stories to tell.

What is one interesting fact about you that few people know?

My dad was a huge fan of the TV show M*A*S*H. Consequently, I was named after B.J. Hunnicutt.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above