4 Tips for Success in the Age of Real-Time Retail
Tip 2: Enhance the Omni-Channel Buying Experience
Brick-and-mortar retailers are adapting to in-store pickup programs online, allowing shoppers to purchase a product online and then pick it up in-store. The experience provides customers with a more hands-on buying experience, while aiding the retailer by bringing in more foot traffic.
A frequent barrier to in-store pickup is that some inventory isn't available in-store the same day. Ordering an item online, only to find out it's not available upon arriving at the store, can leave a bad taste in consumers' mouths. Best Buy has successfully responded to this issue by offering a real-time in-app inventory filter, which gives shoppers the ability to filter their searches by which products are available for in-store pickup that very day. Retailers can also incorporate IoT sensors to monitor items that are out of stock.