30 direct marketers under 30

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30 direct marketers under 30
30 direct marketers under 30

Hunter Shepherd, director of digital marketing solutions, Integrative Logic

As director of digital marketing solutions, Hunter Shepherd works with data, IT, marketing services and creative teams to ensure Integrative Logic clients are receiving innovative campaign solutions.

Shepherd has risen through the ranks quickly, having been promoted four times in five years at Lawrenceville, GA-based Integrative Logic. During his tenure as manager of business development, he won business with financial service, retail and hospitality sectors, and the company grew from eight to 40 employees.

While at the University of Alabama, Shepherd founded Results Driven Design, a direct and interactive printing fulfillment company, and worked for New York-based agency IMPS after graduating with a BA in communication and information sciences.

His success is rooted in the attention he pays to advancing the agency's data-mining and analytics capabilities, which directly affect clients' ability to understand and improve customer experience for their customers.

Marta Strickland, social media strategist, Organic

Marta Strickland has earned a reputation at Organic as a social media visionary. She spearheads global brands' social media campaigns, including Kimberly-Clark and Chrysler. In addition to her client focus, Strickland is actively developing a best practices framework for social media at the agency. She is also editor-in-chief of the digital agency's marketing blog, ThreeMinds.com.

Strickland led end-to-end development of Kimberly-Clark's social media program for its Kotex feminine hygiene brand, from community building to integration with the company's consumer services division.

In her Chrysler work, Strickland helped to architect the company's evangelist program, which enlists thousands of Chrysler enthusiasts to provide honest feedback on the troubled auto company's product and services development. Chrysler engineers, designers and executives have indicated feedback taken from the community is used to inform day-to-day decisions.

Strickland coordinates communication with agency peers on an ongoing basis in Organic's offices across the US to stay on top of social media trends.

Ian Swanson, cofounder and CEO, Sometrics

Consumers spend more time online every year, including playing social games. One marketing professional whose eye is keenly trained on the emerging space is Ian Swanson, cofounder and CEO of Sometrics.

The social media advertising and measurement firm develops avenues for advertisers to reach consumers through social games. Swanson led the development a full-service offer-and-payment management solution for online games, and assisted developers in making multi-player online games and virtual worlds more marketer-friendly.

Investors noticed. Last October, Sometrics received a round of Series B funding led by Steamboat Ventures. A year earlier, investment consortium The Mail Room Fund also injected the company with a round of capital.

Swanson speaks at various live events and conferences, including Community Next, the IAB Leadership Summit, AdTech and the Digital Media Conference.

Prior to Sometrics, Swanson was a business development manager at Userplane. He held positions at Sprint and Tracelogic before that.

Ryan Weber, VP of corporate strategy and co-founder, W3i

As co-founder and VP of corporate strategy, Ryan Weber has spent nine years growing W3i, a marketing applications company. W3i is the parent company of Freeze.com.

Weber handles W3i's sales and marketing initiatives and its technology services. He has an expert command of the application market and is able to zero in on what marketers need. He recently launched a marketing service called 3quency, which enables application marketers to increase engagement with users.

W3i's revenue grew 53% in the first half of last year compared with the same period in 2008 because of Weber's efforts. He was the recipient of the Ernst and Young Entrepreneur of the Year award in 2006.

Prior to W3i and Freeze.com, Weber gained experience with online promotions by deploying a banner exchange network, a search engine optimization service and Web promotions consulting service.

Tatyana Zlotsky, director of marketing, Visible World

Tatyana Zlotsky has only worked at Visible World for a year, but her colleagues credit her for having a substantial impact on the business. In her time as marketing director, she has created a regular series of lead generation initiatives for the targeted TV ad company, as well as press and branding campaigns.

Zlotsky is responsible for planning and overseeing the company's marketing plan and budget, including marketing strategy, product marketing, digital programs, lead generation, search marketing, PR, corporate communications and branding. She has created effective and measureable lead generation initiatives, including e-mail campaigns, search engine marketing, e-newsletters and webinars, according to colleagues. The company's digital programs have seen their marketing generated leads increase by 158%, while decreasing cost-per-click by 32%. Click-through-rates have also significantly increased during her tenure. Meanwhile, during Zlotsky's tenure, a combination of SEO efforts resulted in a 53% jump in overall site traffic, while the bounce rate decreased by 30%.

Zlotsky previously worked as senior marketing manager at MessageLabs, a anti-spam company. Prior to that, she logged time as senior marketing manager at Emerson Electric, a manufacturing and technology company.

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