30 direct marketers under 30
30 direct marketers under 30
Andrew Klein, senior account executive, Oliver Russell & Associates
As head of Boise, ID-based Oliver Russell's HP account, Klein is responsible for all direct marketing initiatives, including e-mail and direct mail.
Based on his successful management of a recent $400,000 HP effort to reach technology buyers in higher education settings, HP increased the campaign's budget to $3 million.
Klein won both national and regional Addy Awards for his HP work, as well an AMA Houston Crystal Award. It was Oliver Russell's first National Addy Award.
On a recent HP campaign, Klein's revision of the direct marketing strategy improved response rates from a dismal 0.3% to well above 9%. His ascent through the account management ranks, from account coordinator to senior account executive, at Oliver Russell, are a testament to both his client relationship and campaign management skills.
He is a magna cum laude graduate of Pepperdine University.
Chris Newman, senior art director, Euro RSCG Chicago
Chris Newman excels at translating a corporate message into direct mail creative, according to his colleagues at Euro RSCG Chicago. In his time at the agency, he has worked with clients including Sprint, Kraft and Effen Vodka and has produced award-winning direct mail, and out-of-home and digital work for both consumer and business audiences. Newman launched the Sprint Premier brand identity, a customer retention program.
According to colleagues, Newman is on a mission to dispel the misconception that direct mail pieces are dull, and believes that engaging creative leads to higher response rates. He has done pro bono work for Chicago's Off the Street Club, an after-school program for inner-city youth; Cookies for Comfort, a non-profit that helps cancer patients; and a local theater company.
He won the Best in Show award at the 2009 AMBIT awards for “Winning Combination” a mailer targeting technical enterprise employees that used peanut butter and jelly to illustrate a combination of products. The piece generated a whopping 10.5% response rate.
Newman has risen through the ranks at Euro RSCG Chicago, working previously as an art director and a junior art director after graduating from Iowa State University.
Tiffany Price, senior manager of product marketing, Vistaprint
Tiffany Price's biggest impact on Vistaprint, according to colleagues, came while working on product launches. She is credited with revamping the way the company brings new products and services to market, including researching and surveying the product landscape and debuting the product in the marketplace.
Vistaprint has launched, on average, 12 new products annually to its consumer and business audiences. Her colleagues credit her with driving revenue and adding to the company's overall value proposition.
Price created a plan that turned the company's fiscal year 2010 second quarter into the most profitable quarter with a 40% year over year revenue increase. Her plan included determining the best and most aggressive pricing tactics, identifying key products to drive results and working with in-house creative teams to launch Web site landing pages to help convert customers.
At Vistaprint, Price manages a team of five product managers and numerous associates. She also oversees the optimization of the company's existing product lines.
Price previously served as a project manager at Perlos and PrideStaff.
Jennifer Rubio, interactive programs manager, Engauge
For Jennifer Rubio, the future of marketing lies at the intersection of technology and database marketing with creative thinking and community building. It is no wonder that she is taking risks and testing new ideas as the industry is transforming from traditional to emerging channels.
This Texas Tech University graduate is teaching Engauge teams how to use social media. Rubio is directing a team that is developing an online community for Best Buy's business customers. The site is a community destination tied to Best Buy's Twelpforce and knowledge databases. Rubio, the primary thought leader and development team project manager, convinced the client to try the new approach.
Rubio has won two DMA Echo Awards and a Marketing Sherpa Best of Show Award for Advergaming programs she spearheaded for Logitech. The campaign, led by Rubio, was developed in the US and translated into 13 languages for worldwide distribution.
Prior to working at Engauge, Rubio was senior account manager at Direct Impact.
Amber Seipel, senior media planner, Digitas Health
With only a few years of experience, Amber Seipel is leading digital media planning and buying for major pharmaceutical brands under AstraZeneca, one of Digitas Health's largest clients.
Seipel started in the business as an assistant media planner at Razorfish after graduating from Drexel University. She joined Digitas Health about two years ago, at the time when the agency won the AstraZeneca business. When Digitas Health had to build two of its largest media plans within weeks, Seipel jumped at the challenge and brought thoughtful strategy and creative ideas to the table, according to colleagues.
Seipel created the Social Media Leadership Task Force at Digitas Health to address digital challenges for an industry with strict privacy considerations. She found ways to employ social media while maintaining compliance with Food and Drug Administration and HIPPA regulations. This work is now the pilot program for all AstraZeneca brands using social media.