3 Musts for Marketing Leaders
What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.
The Direct Marketing News 2016 Marketing Hall of Femme is about celebrating the achievements of exceptional women marketing leaders. It's also about sharing their strategies and learnings so other marketers can make strides in their own careers. That collaborative approach to elevating all women in marketing was evident in the speakers' candid and enthusiastic commentary. Several themes emerged as the day unfolded, including the need for passion (your own, as well as having a passionate team), fearlessness (own who you are, recognize your strengths, and command the room when necessary), and collaboration (be inclusive).
Here, a collection of thoughts and comments from the day.