24/7 Real Media Sells Latin American Operations

Share this content:
24/7 Real Media Inc. said Friday that it sold its Latin American operations to a Brazilian company run by local management of 24/7 Real Media. The new company will be called Realmedia Latin America LLC.

Financial terms were not disclosed.

24/7 Real Media's Latin American operations were run from Sao Paulo, Brazil, and Miami and marketed the company's Open AdStream ad serving platform to clients in Brazil, Mexico and elsewhere in Latin America.

Realmedia Latin America retained the right to sell 24/7 Real Media's Open AdStream platform throughout Latin America.

24/7 Real Media's Miami media group will be incorporated into Realmedia Latin America, and its activities will be limited to advertising sales to U.S. and Latin American clients. The company said service-level agreements for Open AdStream already in place with Latin American clients would be unaffected by the division's buyout.

The divestiture of its Latin American division is expected to decrease 24/7 Real Media's cash burn, though the company did not say by how much.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above