24/7 Real Media Sells Latin American Operations

Share this content:
24/7 Real Media Inc. said Friday that it sold its Latin American operations to a Brazilian company run by local management of 24/7 Real Media. The new company will be called Realmedia Latin America LLC.

Financial terms were not disclosed.

24/7 Real Media's Latin American operations were run from Sao Paulo, Brazil, and Miami and marketed the company's Open AdStream ad serving platform to clients in Brazil, Mexico and elsewhere in Latin America.

Realmedia Latin America retained the right to sell 24/7 Real Media's Open AdStream platform throughout Latin America.

24/7 Real Media's Miami media group will be incorporated into Realmedia Latin America, and its activities will be limited to advertising sales to U.S. and Latin American clients. The company said service-level agreements for Open AdStream already in place with Latin American clients would be unaffected by the division's buyout.

The divestiture of its Latin American division is expected to decrease 24/7 Real Media's cash burn, though the company did not say by how much.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above