21st Returns to Original Name, Adds Online Service

Share this content:
After more than a year as 21stAZ Marketing, the merged list company created from the acquisition of AZ Marketing Services by 21st Century Marketing has returned to its original name, effective Monday.


"People just won't stop calling us 21st Century," said David O. Schwartz, president/CEO of 21st Century Marketing, Farmingdale, NY. "The fact is that when you're known under a brand for 25 years as 21st was, it doesn't do anybody any good to change that."


AZ Marketing has been assimilated into 21st, he said, and letters about the switch back went to clients in mid-August.


The acquisition of AZ Marketing was completed in November 2000, and the name was changed to 21stAZ Marketing in May 2001.


The former AZ Marketing Cos Cob, CT, office remains open as a sales office for 21st Century.


In other 21st Century news, the firm launched a Web-based tool called the Broker Order Status System for list brokers to track their orders of the company's managed lists. The system can be accessed at www.21stcm.com.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above