2015 40Under40 Winner: Pedro L. Rodriguez

Share this content:
2015 40Under40 Winner: Pedro L. Rodriguez
2015 40Under40 Winner: Pedro L. Rodriguez

Pedro L. Rodriguez, Director of Integrated Marketing, People en Español

A “social” butterfly, Rodriguez has successfully led numerous social media marketing campaigns for People en Español. Under his leadership the company has increased both franchised sponsors and program impressions by 50% year-over-year, increasing franchise revenue by 26% YoY. Prior to his role with People, Rodriguez served on a team that introduced Small Business Saturday, an award-winning program for American Express, where he learned the importance of social as a means to drive online audiences to offline, physical destinations. He continues to blog about technology for the Huffington Post, and feels he's exactly where he ought to be.

Defining moment: At my time with Cohn & Wolfe, I created a full program for the executives of an insurance company to teach them how to bring a brand to life through social. At that moment I knew that was exactly what I want to be doing.

Words to live by: “Why not?” I was born in the Dominican Republic and came to the U.S. and never stopped questioning why I couldn't do something. I think I apply the same to business.

Strategy shift: We noticed desktop readership was declining but mobile readership was multiplying. We looked at infrastructure and redesigned the mobile site to ensure we would become more successful.

Up next: Personal live-streaming. It's not a package we've edited; it's an off-the-cuff visual experience that is awesome for the consumer.

Advice to young marketers: Make yourself indispensible. The better you are at understanding different areas, the better marketer you will become.

Kristin LaFratta

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above