2015 40Under40 Winner: Amanda Todorovich

Share this content:
2015 40Under40 Winner: Amanda Todorovich
2015 40Under40 Winner: Amanda Todorovich

Amanda Todorovich, Director of Content Marketing, Cleveland Clinic

When someone says Cleveland, what comes to mind? For sports fans, since LeBron returned home probably the Cavs. But across the globe, Cleveland Clinic surfaces. Rated one of the top five hospitals in America by U.S. News & World Report, it has branches in Abu Dhabi, Las Vegas, and Toronto, among other locales. Thanks to the 36-year-old Todorovich, it's also attained a serious presence on the Web with its weekly HealthHub blog and a steady stream of helpful healthcare content. Her guiding light is treating content marketing like journalism, not promotion. “There's so much power in storytelling in healthcare. It's such an emotional and human-touch industry,” she says. “Providing content to people that affects their everyday lives is huge.”

Defining moment: Cofounding MedCity News in 2009. Being forced to innovate changed the way I think, and working with some of the best hospitals in the country paved the way for me at Cleveland Clinic.

Words to live by: “Be exceptional.” I will do anything and everything in my power to make my work, and the work of my team, the very best it can be.

Strategy shift: The amount of data available to digital marketers is mind-blowing. I encourage everyone on my team to embrace that data and use it to guide their decisions. Testing, testing, testing. Adjusting, adjusting, adjusting.

Up next: Content marketing's evolution. We cannot create demand for our services, so to move people through the funnel we must build relationships with them even when they're not sick. By telling our own stories, we reach millions of people a month and generate national awareness. 

Advice to young marketers: Take risks and trust your instincts. It's possible to love your job. The trick is finding that passion and running with it. 

–Al Urbanski 

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above