2012 Essential Guide to Email Marketing

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Packed with actionable email info
Packed with actionable email info

The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.

Editor's note: Email on a mission
Despite rumors to the contrary, email continues to deliver

Hot List: Four ways to optimize email performance
Beware the complacency that can set in with the common message-segment-send cycle of email marketing.

Email powers marketing at Chevrolet
Email is in the driver's seat at Chevrolet.

Don't change the channel
For leading brands, JetBlue, FedEx, and National Geographic Society, email remains the glue that binds their multichannel marketing efforts

Beadaholique's refashioned email program sparkles

Avoiding ho-ho hum holiday emails
Here's how to ensure that customers open email messages with as much enthusiasm as opening a holiday gift.

Marketers Sound Off: Trends to Watch
Email en vogue: Industry insiders voice their opinions on the trends marketers should be following. No fads here.

Infographic: Email on the move?

The new email messaging mandate
Customer-focused, integrated messaging is the key to long-term customer engagement.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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