18 People in Marketing You May Not Know...but Should

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Not all influencers are well-known; that doesn't make their impact any less potent.

Pioneering Entrepreneurs

Anand Jagannathan and Raghu Raghavan had a vision for email marketing that was nimble for marketers and relevant for customers. Thus, Responsys was born. The company grew into a cross-channel marketing powerhouse recently acquired by Oracle. But the serial entrepreneurs had already moved on to new ventures.

Jagannathan, who holds three patents in computer technology, founded three other companies—most currently NewzSocial, where he is now CEO and founder. As with Responsys, his aim with NewzSocial is to disrupt the category by rethinking processes; in this case around how businesses can use social media to build influence and enhance customer engagement.

As CEO of Act-On, Raghavan aims to shake up the balance of power between the Davids and Goliaths by empowering small- and medium-size businesses with enterprise-class marketing technologies. The company's growth suggests that Raghavan is on to something: Act-On has more than 250 employees serving 2,000 customers, up from 9 and 35 in 2009, respectively.

Clearly, the two entrepreneurs are each on a personal mission to continue to find ways to modernize and optimize marketing.

–Ginger Conlon

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