Marketing Stack

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

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Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

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Our weekly column about marketing tech and ops

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

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A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

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Our weekly column about marketing tech and ops

Deciding The Right Data for A Data Layer: A Primer

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Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

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The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

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Our weekly column about marketing tech and ops

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

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Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

Marketing Technology by the Numbers

Marketing Technology by the Numbers

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Data from CabinetM provides insight into the evolution of the marketing tech space

Meet the Marketer: Vicki Godfrey of Avention

Meet the Marketer: Vicki Godfrey of Avention

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Less is more when it comes to marketing stacks

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

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Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

Is the Marketing Automation War Over?

Is the Marketing Automation War Over?

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The independent marketing automation vendor space is dominated by a handful of players

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

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SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

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Most marketing technology only solves for the last 10 percent of digital marketing challenges

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

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Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs

Marketing Clouds Aren't for Everybody

Marketing Clouds Aren't for Everybody

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Outside the Fortune 1000, marketing clouds are getting a rough reception according to new research

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

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Sara Spivey, CMO of Bazaarvoice

Show Off Your Marketing Tech Skills

Show Off Your Marketing Tech Skills

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CabinetM helps you build a tangible marketing stack resume

Meet the Marketer: Jennifer Johnson of RingCentral

Meet the Marketer: Jennifer Johnson of RingCentral

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Facing the challenge of developing an integrated marketing approach

Shining a Light on the Tech Stack

Shining a Light on the Tech Stack

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InsideView's new add on reveals businesses' tech stack strategies

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