Marketing Stack

Agencies? Consultancies? They're Making CX Real

Agencies? Consultancies? They're Making CX Real

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They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)

One on One: Daina Middleton on Independent CRMs

One on One: Daina Middleton on Independent CRMs

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How does an independent CRM play with an existing marketing stack? What's the role of an independent CRM? Daina Middleton of Ansira has answers

The Monday Stack: Meet SAP's First CDMO

The Monday Stack: Meet SAP's First CDMO

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The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path

Brands: Compete on Experience

Brands: Compete on Experience

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That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

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Senior Research Director Gil Canare talks process and technology

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

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CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

Tailor-Made Marketing Tech

Tailor-Made Marketing Tech

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Strata Company offers an unusual alternative to off-the-shelf marketing tech solutions

The Monday Stack: Going Post-Platform?

The Monday Stack: Going Post-Platform?

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Our weekly column about marketing tech and ops

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

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Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

The Monday Stack: Marketing Stack Meet Sales Stack

The Monday Stack: Marketing Stack Meet Sales Stack

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Our weekly column about marketing tech and ops

How the Enterprise is Stacking Up

How the Enterprise is Stacking Up

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CabinetM launches its paid Enterprise Cabinet, helping CMOs finally discover how their stacks stack up

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

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Our weekly column about marketing tech and ops

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

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Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

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Our weekly column about marketing tech and ops

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

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A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

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Our weekly column about marketing tech and ops

Deciding The Right Data for A Data Layer: A Primer

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Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

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The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

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Our weekly column about marketing tech and ops

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

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Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

Marketing Technology by the Numbers

Marketing Technology by the Numbers

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Data from CabinetM provides insight into the evolution of the marketing tech space

Meet the Marketer: Vicki Godfrey of Avention

Meet the Marketer: Vicki Godfrey of Avention

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Less is more when it comes to marketing stacks

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

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Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

Is the Marketing Automation War Over?

Is the Marketing Automation War Over?

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The independent marketing automation vendor space is dominated by a handful of players

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

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SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

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Most marketing technology only solves for the last 10 percent of digital marketing challenges

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

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Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs

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