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 Marketing Spending

PepsiCo to boost marketing spend, consolidate agencies

February 09, 2012

PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9.
 

Coca-Cola to invest more heavily in marketing

February 08, 2012

Coca-Cola plans to invest as much as $650 million from annual cost savings into its future marketing efforts, the company said on Feb. 7.
 

Dell's transformation

February 01, 2012

Dell strives to better target its customers and market its brand.
 

DM fundamentals key to surviving Great Recession: MeritDirect Co-op

July 14, 2011

Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference.
 

Agency Business Report due out in June

May 13, 2011

We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies.
 

Q&A: Lisa Arthur, Aprimo CMO

December 15, 2010

Lisa Arthur, the CMO of Aprimo, which offers marketing software to measure and implement campaigns, discusses integration and the best ways to track costs down to the individual lead.
 

DMA: Marketers increase Q3 spending, see revenue gains

December 09, 2010

Marketers reported spending increases last quarter, according to the Direct Marketing Association's (DMA) Quarterly Business Review. It was the first time in more than a year they've done so.
 

Advertising entering 'adaptive marketing' era: Forrester report

March 29, 2010

Changes to technology, media and society at large have led the advertising industry into an "adaptive marketing" era, defined by greater interaction with consumers and initiatives tailored to the individual, according to a March 29 report from Forrester Research.
 

Forrester buys Strategic Oxygen from Monitor

December 02, 2009

Forrester Research announced December 2 that it has acquired Monitor Group's Strategic Oxygen. Forrester is mandating Strategic Oxygen to give technology marketing clients data-rich insight for marketing mix planning. Financial terms of the deal were not disclosed.
 

DM revenues to gain bigger share of ad spend this year: DMA09

October 20, 2009

Direct marketing's share of total US advertising spending will reach 54.3% for 2009, increasing by 1.6% over last year's total, according to statistics released by the Direct Marketing Association for its DMA09 conference. Direct marketing ad spend will increase 2.7% next year, reaching $153.3 billion in total, according to the group's predictions.
 

CMOs slash marketing budgets in 2009, direct mail takes hit

July 07, 2009

Seventy-one percent of global CMOs reported 2009 marketing budgets are lower than budgets they had in 2008, and more than half (51%) have reported cuts of 20% or more, according to Forrester Research in its "Marketing Budgets Suffer Significant Cuts" report released July 7.