Marketing Specialists Closes Acquisition of Sales Force

Share this article:
Marketing Specialists Corp., Dallas, yesterday said it closed its acquisition of Sales Force, a full-service sales, marketing and merchandising firm based in Chicago.


Sales Force had 1999 revenues of approximately $35 million.


Marketing Specialists, which provides outsourced sales, marketing and merchandising services to manufacturers of food and other consumer products, said, "The acquisition of Sales Force significantly strengthens our geographic coverage in the important Midwest region and further enhances the services we can provide to manufacturers seeking representation on a national level."


The company also expects the acquisition to increase its annual earnings before interest, taxes, depreciation and amortization contributed by the region by approximately $3.5 million.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.