*Marketing Software Makers Kana, Silknet to Merge

Share this article:
Software maker Kana Communications Inc., Redwood City, CA, and Silknet Software Inc., Manchester, NH, yesterday said they would merge in a deal valued at $4.2 billion.


Kana, which markets software solutions that e-commerce companies use for interaction with their customers, said the combination with Silknet, which markets software used in Web customization, will enable e-commerce companies to provide their customers with personalized Web interaction pages and other features.


The terms of the agreement call for each share of Silknet's common stock to be exchanged for 0.83 shares of Kana's common stock.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.