Marketing Services

The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing Suite

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Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

Q&A: Spot-On Social Targeting

Q&A: Spot-On Social Targeting

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What do you do when the solution you want doesn't exist? You roll up your sleeves. Vestas Wind Systems helps spark LinkedIn targeting.

DELL-ving Into the Future

DELL-ving Into the Future

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The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Interview: Bobbi Dangerfield, VP of commercial sales operations, Dell

Interview: Bobbi Dangerfield, VP of commercial sales operations, Dell

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Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company there.

Live from DMA2013: Destroying Siloed Thinking

Live from DMA2013: Destroying Siloed Thinking

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Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.

Team building helps create a first-rate marketing culture

Team building helps create a first-rate marketing culture

Three essential to building a top-notch marketing services culture that will help create a competitive advantage.

Commercial Letter offers direct marketing services with Snailworks

Commercial Letter offers direct marketing services with Snailworks

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Commercial Letter, a marketing services provider, is now offering multichannel direct marketing services with Snailworks, a direct marketing services platform

Keep cutting-edge new hires on the edge, out of the mainstream

Keep cutting-edge new hires on the edge, out of the mainstream

How can organizations bring in cutting-edge people without bending or breaking them? Here are a few tips.

People's ideas and passions make all the difference

People's ideas and passions make all the difference

As CEO, my job is to be completely and maniacally focused on ensuring that we have the best people.

Epsilon names new president, chief client officer

Epsilon names new president, chief client officer

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Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.

Wal-Mart merges marketing, merchandising

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Wal-Mart, which last week shook up several of its C-suite positions, is undergoing further reorganization that will integrate the company's merchandising and marketing teams, Wal-Mart president and CEO Bill Simon said in a Jan. 27 statement.

Experian to launch digital catalog app next year

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Experian Marketing Services is building a catalog application for the iPad and all Android devices, Jeff Hassemer, VP of product strategy, told Direct Marketing News. The product will be available in the first quarter of 2012.

Kats named president of MediaWhiz

Kats named president of MediaWhiz

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The SolutionSet MediaWhiz Partnership has promoted Ed Kats to president of its MediaWhiz division, effective August 29. Kats will report directly to Zain Raj, president and CEO of the Partnership.

Valassis CEO Schultz to retire

Valassis CEO Schultz to retire

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Alan Schultz will retire as president and CEO of Valassis on December 31 after 27 years with the media- and marketing-services company. Rob Mason, Valassis' EVP of sales and marketing, will replace him.

Experian marketing revenue up 10% in fiscal Q1

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Experian's marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The unit was the company's fastest-growing segment, said CFO Paul Brooks on a conference call. Overall organic revenue at the Nottingham, UK-based company increased 6% year-over-year in Q1, which ended June 30.

MRM Americas combined with McCann Salt Lake City

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McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.

McCann to launch 'marketing sciences' unit

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McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services.

GSI Commerce turns to Hartmann to run global operations unit

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GSI Commerce has named Tobias Hartmann CEO of its global operations organization, the company said June 1. Hartmann will manage GSI's customer service and direct response businesses, as well as its freight services, and will oversee more than 3,400 employees.

Rauxa rebrands without 'direct' in name

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Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.

GSI promotes Barratt to grow international business

GSI promotes Barratt to grow international business

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GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.

Marketo, Zmags launch automation products

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Two marketing services companies launch products geared toward improving interactions between brands and customers.

Class action suit claims Acxiom, former execs withheld adverse information

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Law firm Izard Nobel filed a class action lawsuit on behalf of Acxiom Corp. common stock holders this week, claiming Acxiom officers and directors violated federal securities laws by failing to disclose facts about the company's struggling financial performance.

Infogroup to fold companies under one brand

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Infogroup will reposition its various companies as product lines or services under the Infogroup brand beginning July 1, Clare Hart, the company's CEO, told Direct Marketing News. As a result, well known direct marketing brands, such as Direct Media Millard and Edith Roman Associates, will no longer be used.

Hogan resigns as HP enterprise sales and marketing EVP

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Thomas Hogan has resigned as EVP of enterprise business sales and marketing at Hewlett-Packard Development Co. (HP), the technology services provider said April 18. He will continue to work at Palo Alto, Calif.-based HP until May 31.

First-quarter marketing and interactive services M&A activity up 13%

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The total value of marketing and interactive services mergers and acquisitions increased 13% year-over-year to $2 billion during the first quarter of 2011, according to a report by investment banking firm Jordan, Edmiston Group. Notable Q1 marketing and interactive services transactions included Salesforce.com's acquisition of Radian6 for $326 million; Teradata's acquisition of Aster Data Systems, a data and analytics platform, for $263 million; and Adobe's acquisition of data management platform Demdex.

IBM launches 'Smarter Commerce' marketing consulting practice

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IBM launched a consulting practice on March 14 to help clients automate marketing, selling and fulfillment and create global brand presences. The Armonk, NY-based company created the "Smarter Commerce" initiative to help companies adapt across their entire enterprise to customer demands in a digital marketplace, said Craig Hayman, GM of the industry solutions group at IBM.

Better lead scoring improves conversions at e-mail services vendor

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As director of demand generation at Bronto, it's Sally Lowery's job to show her bosses a tangible return on ad spend at the end of every quarter. After all, Bronto, an e-mail marketing services provider, knows a thing or two about marketing software.

Marketing services deal-making heats up

Senior marketing executives expect to see an increase in mergers and acquisitions next year, especially in the social, mobile and analytics sectors, according to AdMedia Partners. The firm released its annual M&A survey December 15.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...