Acxiom Corp. is a giant in the marketing services industry, standing at more than $1 billion in global revenues and serving top-tier clients across the automotive, travel, entertainment, healthcare and technology industries.
Epsilon expects to be a $1 billion marketing services firm by next year, which would put it neck and neck with competitor Acxiom in terms of sales, as well as on par with the size of creative agency giant Wunderman.
Harte-Hanks has turned its financial state around after a couple of tough years. It recently completed its third consecutive quarter of revenue growth. This growth is mostly driven by its marketing units, The Agency Inside Harte-Hanks and its internal direct marketing team.
Expansion was the theme last year at CRM agency Merkle. Expansion was the theme last year at CRM agency Merkle. The Columbia, Md.-based company expanded both its physical footprint and its core offerings through acquisitions and with the opening of its first international office in Shanghai.
Accent Marketing is building up two distinct shops under the same roof. Last year, it divided the business into performance marketing and engagement management units.
The industry has heard for years about "advanced TV advertising," the ability to target broadcast ads to specific audiences.
ARC has been operating as the marketing services arm of Publicis' storied Leo Burnett agency since the two were brought under the same roof in 2006.
This loyalty specialist works in six areas: strategy and customer planning; decision sciences; creative, interactive, media and mobile; award services; technology services and operations; and incentive and event management.
Experian Marketing Services CEO Matt Seeley likes to refer to his company as "the largest email player in the world."
GSI is a digital marketing and e-commerce management specialist with units in email marketing, mobile advertising, affiliate marketing, ad retargeting and in-depth analytics.
A year ago, Infogroup would have been described as 31 competing data and marketing services businesses. Now, after more than 18 months of consolidation and rebranding, it is a single company.
KBM Group's acquisition of I-Behavior brought it new capabilities in multichannel retail and online behavioral targeting, while its acquisition of Marketing Direct strengthened its healthcare offering.
The Scottsdale, Ariz.-based agency was acquired by publishing company Hearst last June, which president and CEO Don Scales refers to as "the biggest event in the history of the company."
Last year, the agency dropped "direct" from its name, looking to expand its reputation beyond direct mail and other traditional direct services.
Once a creative direct agency, The Kern Organization has become a strategic, customer-value optimization agency, dealing in acquisition and retention, says Russell Kern, founder and CEO.
Meredith Integrated Marketing, once known solely for custom publishing, continues to add to its marketing services arm. "We have made a concentrated effort to define ourselves as a marketing company," says Martin Reidy, president and CEO.
While the agency's roots stem from database management, it is aggressively broadening that definition. In 2009, Haggin Marketing united several companies it had acquired under SolutionSet, which it had bought earlier in the year.
A January 2011 Forrester Research report singled out Targetbase, which offers analytics, strategy, creative and marketing technology services, as the "most integrated" of the US database marketing service providers evaluated.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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