Marketing Program Revolves Around Barcodes

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Barpoint.com, Fort Lauderdale, FL, has introduced a program that lets Web sites implement a search engine for viewers who want to search by barcode numbers.


The system allows people to key in a product's barcode number to obtain additional details about an item as well as learn about comparable or related products.


Wireless users can punch in the barcode number on their cell phones to get further product detail. Palm Pilot devices with scanners can read the numbers and produce the same results.


The program features Barpoint.com's BarPop technology, which is similar to a pop-up window and offers at least three additional products for the user doing the barcode search. The technology can be used to offer upsells and cross-sells.


"It's not like banner ads where marketers are making a general offer to a general audience," said Shelly Gordon, spokeswoman for Barpoint.com. "The consumers are going to receive relevant information on products relevant to their current needs."


Retail and manufacturing marketers will have to sign partnership agreements with Barpoint.com to offer their products and become listed for the barcode searches. The firm has signed OfficeDepot.com, Dell.com, Petsmart.com and Amazon.com as its first retail partners.


Financial terms of the agreements were not disclosed.


Additional information can be found at www.barpoint.com.


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