Marketing Leadership

Marketing Is Changing. Are You Keeping Up?

Marketing Is Changing. Are You Keeping Up?

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Avanade's CMO asks and answers questions troubling many marketing leaders today.

The Making of an Award (Winning) Campaign

The Making of an Award (Winning) Campaign

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How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.

When Women Thrive, Businesses Win

When Women Thrive, Businesses Win

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2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.

Empowered to Advance

Empowered to Advance

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DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

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As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

Core Competencies Make the Difference in Marketing

Core Competencies Make the Difference in Marketing

Transformative marketing leaders 'create the new and different'

Marketing Leaders Must Get Results

Marketing Leaders Must Get Results

Driving change across an organization requires core competency of focusing on action and outcomes

Leading the Marketing Team in a Changing World

Leading the Marketing Team in a Changing World

Using the core competency of inspiring others to motivate a marketing team and drive exceptional performance

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...