Marketing Leadership

Core Competencies Make the Difference in Marketing

Core Competencies Make the Difference in Marketing

Transformative marketing leaders 'create the new and different'

Marketing Leaders Must Get Results

Marketing Leaders Must Get Results

Driving change across an organization requires core competency of focusing on action and outcomes

Leading the Marketing Team in a Changing World

Leading the Marketing Team in a Changing World

Using the core competency of inspiring others to motivate a marketing team and drive exceptional performance

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R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.