Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?
The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.
Even award-winning marketers need inspiration. Here, the Direct Marketing News 2015 40 Under 40 winners reveal who influenced their career.
Last night I took home a Silver Apple lifetime achievement award in marketing.
Five female industry leaders discuss what it takes to succeed in marketing and climb the corporate ladder.
More than half of them say they're overworked and that they have a hard time proving their worth at the office.
What are the key skills or traits to look for when hiring marketers today? 18 award-winning marketing leaders cite the attributes that matter most.
No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.
Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.
Avanade's CMO asks and answers questions troubling many marketing leaders today.
How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.
2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.
Transformative marketing leaders 'create the new and different'
Driving change across an organization requires core competency of focusing on action and outcomes
Using the core competency of inspiring others to motivate a marketing team and drive exceptional performance
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.