Marketing Leadership

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

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Sara Spivey, CMO of Bazaarvoice

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

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The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.

The CMO of the Future

The CMO of the Future

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Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?

What Skills Should Marketers Master in 2016?

What Skills Should Marketers Master in 2016?

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The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.

The Power of the Marketing Mentor

The Power of the Marketing Mentor

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Even award-winning marketers need inspiration. Here, the Direct Marketing News 2015 40 Under 40 winners reveal who influenced their career.

My Acceptance Speech

My Acceptance Speech

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Last night I took home a Silver Apple lifetime achievement award in marketing.

Move Over Mad Men

Move Over Mad Men

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Five female industry leaders discuss what it takes to succeed in marketing and climb the corporate ladder.

Are Marketers Ready to Erupt? [Infographic]

Are Marketers Ready to Erupt? [Infographic]

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More than half of them say they're overworked and that they have a hard time proving their worth at the office.

Top Attributes in Today's Marketing Teams

Top Attributes in Today's Marketing Teams

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What are the key skills or traits to look for when hiring marketers today? 18 award-winning marketing leaders cite the attributes that matter most.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

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No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

The Ever-Changing Role of the Chief Marketer

The Ever-Changing Role of the Chief Marketer

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Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.

Marketing Is Changing. Are You Keeping Up?

Marketing Is Changing. Are You Keeping Up?

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Avanade's CMO asks and answers questions troubling many marketing leaders today.

The Making of an Award (Winning) Campaign

The Making of an Award (Winning) Campaign

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How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.

When Women Thrive, Businesses Win

When Women Thrive, Businesses Win

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2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.

Empowered to Advance

Empowered to Advance

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DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

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As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

Core Competencies Make the Difference in Marketing

Core Competencies Make the Difference in Marketing

Transformative marketing leaders 'create the new and different'

Marketing Leaders Must Get Results

Marketing Leaders Must Get Results

Driving change across an organization requires core competency of focusing on action and outcomes

Leading the Marketing Team in a Changing World

Leading the Marketing Team in a Changing World

Using the core competency of inspiring others to motivate a marketing team and drive exceptional performance

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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