Marketing Innovation

Stoking the Fire of Marketing Innovation

Stoking the Fire of Marketing Innovation

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Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

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We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.

The 4 Types of Marketing Innovation Labs

The 4 Types of Marketing Innovation Labs

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Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...