Marketing Innovation: Building brands across the digital spectrum
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Date: Wednesday, June 27, 2012
Time: 1:00 p.m. ET / 10:00 a.m. PT
But optimization can be challenging for marketing strategists, as the digital marketing teams they are leading will often design each different experience from the ground up. Smart marketers are taking a holistic approach and using responsive design to ensure a fluid transition between devices and to keep their mobile marketing efforts on budget. Taking a multi-device approach is a much more cost effective way to ensure brand consistency no matter what device your customer uses to interact with your brand. This webcast offers insights into developing an integrated approach across platforms, and an understanding of the potential that this approach will unlock for brands.
Attend this webcast and you will learn:
▪ How to optimize your web design for multiple devices
▪ Why fluid transition between devices is essential
▪ When an app is the best tool
▪ The central role of content in responsive design
Giovanni Calabro, Vice President, Design, Siteworx
Lindy Roux, Design Director and Lead Content Strategist, Siteworx
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