June 27, 2012

Marketing Innovation: Building brands across the digital spectrum

Couldn't attend live? CLICK HERE to register and view this webcast for free on demand.

Date: Wednesday, June 27, 2012
Time: 1:00 p.m. ET / 10:00 a.m. PT


Marketing leaders understand that consumers are interacting with their brand from a multitude of devices and browsers. Whether they are connecting with you online, through the mobile web or an app, consumers expect consistency in brand messaging no matter how they choose to connect. Consumers also expect brands to anticipate the device they are using and build the user experience around that device. Optimizing for the channel can lead to higher conversion rates.

But optimization can be challenging for marketing strategists, as the digital marketing teams they are leading will often design each different experience from the ground up. Smart marketers are taking a holistic approach and using responsive design to ensure a fluid transition between devices and to keep their mobile marketing efforts on budget. Taking a multi-device approach is a much more cost effective way to ensure brand consistency no matter what device your customer uses to interact with your brand. This webcast offers insights into developing an integrated approach across platforms, and an understanding of the potential that this approach will unlock for brands.

Attend this webcast and you will learn:

▪         How to optimize your web design for multiple devices
▪         Why fluid transition between devices is essential
▪         When an app is the best tool
▪         The central role of content in responsive design

Featured speakers:
Giovanni Calabro, Vice President, Design, Siteworx
Lindy Roux, Design Director and Lead Content Strategist, Siteworx

Sponsored by:



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