The Direct Marketing News Marketing Hall of Femme celebrates the most influential women in marketing. But it's also so much more.
Honorees give an inside look into excelling in marketing and making an impact.
Given her love for travel, it's no surprise that 2014 Marketing Hall of Femme Mary Novak-Beatty heads marketing at touring company Maryflower Tours.
As a doctor of audiology, 2014 Marketing Hall of Femme honoree Sheena Oliver has a unique understanding of Oticon's customers.
As a Silicon Valley veteran, 2014 Marketing Hall of Femme honoree Ann Sung Ruckstuhl has seen it all in high-tech marketing.
Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.
When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.
Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.
For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.
For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.
Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.
No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.
Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.
Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.
2014 Marketing Hall of Femme honoree Teri Llach is a master at putting herself in the customer's shoes.
2014 Marketing Hall of Femme honoree Kristin Lynch's strategy is simple: to always see everything through the eyes of the consumer.
2014 Marketing Hall of Femme honoree Nagisa Manabe is all about the "customer. customer, customer."
If a CMO can make one indelible mark on a company in a decade's service, that's an accomplishment. 2014 Marketing Hall of Femme honoree Stephanie Marchesi has made her mark in less than four.
2014 Marketing Hall of Femme honoree Tricia Melton didn't get where she is by ignoring such megatrends.
2014 Marketing Hall of Femme honoree Trish Mueller guides marketing strategy for one of the world's largest retailers, encompassing 2,000 stores.
If there's one marketer who understands the highs and lows of a brand overhaul, it's 2014 Marketing Hall of Femme honoree Karen Quintos.
The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.
For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
Get your gratis copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks. Read on and be inspired.
Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs.
How IKEA's marketing is changing with the times.
Snippets of advice from the Hall of Femme panel discussion
Direct Marketing News' Hall of Femme keynote speaker reveals the three legs to her stool of success.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.