Marketing Hall Of Femme

Risk takers. Storytellers. Leaders.

Risk takers. Storytellers. Leaders.

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The Direct Marketing News Marketing Hall of Femme celebrates the most influential women in marketing. But it's also so much more.

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

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Honorees give an inside look into excelling in marketing and making an impact.

Meet Mary Novak-Beatty, VP, Marketing & Call Center Sales, Mayflower Tours

Meet Mary Novak-Beatty, VP, Marketing & Call Center Sales, Mayflower Tours

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Given her love for travel, it's no surprise that 2014 Marketing Hall of Femme Mary Novak-Beatty heads marketing at touring company Maryflower Tours.

Meet Sheena Oliver, VP, Marketing, Oticon Inc.

Meet Sheena Oliver, VP, Marketing, Oticon Inc.

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As a doctor of audiology, 2014 Marketing Hall of Femme honoree Sheena Oliver has a unique understanding of Oticon's customers.

Meet Ann Sung Ruckstuhl, SVP & CMO, LiveOps

Meet Ann Sung Ruckstuhl, SVP & CMO, LiveOps

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As a Silicon Valley veteran, 2014 Marketing Hall of Femme honoree Ann Sung Ruckstuhl has seen it all in high-tech marketing.

18 Leaders Who Put the Femme in Phenomenal

18 Leaders Who Put the Femme in Phenomenal

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Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.

Meet Frances Allen, EVP, Chief Brand Officer, Denny's Corp.

Meet Frances Allen, EVP, Chief Brand Officer, Denny's Corp.

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When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.

Meet Amy Bohutinsky, CMO, Zillow

Meet Amy Bohutinsky, CMO, Zillow

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Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.

Meet Kathy Button Bell, VP, CMO, Emerson Electric

Meet Kathy Button Bell, VP, CMO, Emerson Electric

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For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.

Meet Leilani M. Brown, CMO, Starr Companies

Meet Leilani M. Brown, CMO, Starr Companies

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For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.

Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League

Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League

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Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.

Meet Dorothy Dowling, SVP, Marketing and Sales, Best Western International

Meet Dorothy Dowling, SVP, Marketing and Sales, Best Western International

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No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.

Meet Peggy Dyer, CMO, American Red Cross

Meet Peggy Dyer, CMO, American Red Cross

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Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.

Meet Jamie Haenggi, CMO and Customer Experience Officer, Protection 1

Meet Jamie Haenggi, CMO and Customer Experience Officer, Protection 1

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Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.

Meet Teri Llach, CMO, Blackhawk Network

Meet Teri Llach, CMO, Blackhawk Network

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2014 Marketing Hall of Femme honoree Teri Llach is a master at putting herself in the customer's shoes.

Meet Kristin Lynch, CMO and VP Brand Marketing, World Kitchen

Meet Kristin Lynch, CMO and VP Brand Marketing, World Kitchen

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2014 Marketing Hall of Femme honoree Kristin Lynch's strategy is simple: to always see everything through the eyes of the consumer.

Meet Nagisa Manabe, Chief Marketing and Sales Officer, USPS

Meet Nagisa Manabe, Chief Marketing and Sales Officer, USPS

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2014 Marketing Hall of Femme honoree Nagisa Manabe is all about the "customer. customer, customer."

Meet Stephanie Marchesi, CMO & Senior Partner, FleishmanHillard

Meet Stephanie Marchesi, CMO & Senior Partner, FleishmanHillard

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If a CMO can make one indelible mark on a company in a decade's service, that's an accomplishment. 2014 Marketing Hall of Femme honoree Stephanie Marchesi has made her mark in less than four.

Meet Tricia Melton, SVP of Entertainment Marketing, Turner

Meet Tricia Melton, SVP of Entertainment Marketing, Turner

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2014 Marketing Hall of Femme honoree Tricia Melton didn't get where she is by ignoring such megatrends.

Meet Trish Mueller, SVP & CMO, The Home Depot

Meet Trish Mueller, SVP & CMO, The Home Depot

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2014 Marketing Hall of Femme honoree Trish Mueller guides marketing strategy for one of the world's largest retailers, encompassing 2,000 stores.

Meet Karen Quintos, SVP and CMO, Dell

Meet Karen Quintos, SVP and CMO, Dell

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If there's one marketer who understands the highs and lows of a brand overhaul, it's 2014 Marketing Hall of Femme honoree Karen Quintos.

Girl Power, Marketing-Style

Girl Power, Marketing-Style

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The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.

Jumping Off the Page

Jumping Off the Page

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For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Marketing's Constant Evolution

Marketing's Constant Evolution

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As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.

Free Download: 2013 Marketing Hall of Femme e-Book

Free Download: 2013 Marketing Hall of Femme e-Book

Get your gratis copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks. Read on and be inspired.

NPR Broadcasts to a New Audience

NPR Broadcasts to a New Audience

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Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs.

Compartments Are for Furniture, Not Marketing: An Interview With IKEA USA's CMO

Compartments Are for Furniture, Not Marketing: An Interview With IKEA USA's CMO

How IKEA's marketing is changing with the times.

Words of Wisdom from The Breakfast Club

Words of Wisdom from The Breakfast Club

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Snippets of advice from the Hall of Femme panel discussion

The Everyday Wonder Woman

The Everyday Wonder Woman

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Direct Marketing News' Hall of Femme keynote speaker reveals the three legs to her stool of success.

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