2017 Femmes & Women to Watch Announced!

Join us

Wednesday, April 26 2017 SECOND floor of Hotel Eventi 849 6th Avenue New York NY

Marketing Hall of Femme is in

2017 Femmes

Wendy Arnon is President at Pathway, a division of Omnicom Media Group. Her unrelenting focus on driving clients’ business results led to the transformation from a niche business unit into a nimble and holistic Performance media agency within the Omnicom Media Group organization. In a day and age when “accountability” and “performance media” are all the rage, Wendy had the prescience to build an employee-engaged organization from the ground up, perfectly suited to today’s changing marketing and media marketplace.

Wendy has led Pathway for over a decade, where she has created a culture of constant evolution and optimization led by data, insights and advanced analytics. Having lead the rebrand to Pathway, Wendy is super proud of its long-term client and employee retention and development, as well as thriving partnerships with leading consumer brands.

She has worked in many consumer and B2B categories, with particularly successful experiences in leading brands through evolutionary times within healthcare, pharmaceutical, financial, e-commerce, CPG and telecom.
She is a champion of her “army of volunteers” that brings employee passions into the workplace, including agency/employee supported events and fundraising for charitable organizations like the Pediatric Cancer Foundation and St. Jude Children’s Research Hospital that are important to our Pathway family.

Wendy has been recognized as an industry leader having served as a 4A’s Direct Marketing Chair, 4A’s Media Measurement & Digital Marketing Committees and a Media AllStars MyersBizNet honoree.

Wendy Arnon

President, Pathway, Omnicom Media Group

When brands, networks and superstars need to get their campaign messages to their audiences, when they need a trusted guide to help them cut through the clutter of chatter, so they can make their impression in lasting and powerful ways—they call the 135th Street Agency, and ask for marketing strategist and brand-building powerhouse Shante Bacon. And she answers every call with a level of expertise, insight and passion that is recognized industry-wide, most recently by Ad Age as a 2016 Woman To Watch. "I'm proud that 135th Street Agency was an idea--and now, nearly a decade later, it's a company staffed by communications experts with a combined 30 years of experience in marketing and media that wins awards," she says.

Shante Bacon

CEO & Founder, 135th Street Agency

Vicki is an experienced CMO with a broad range of B2B and B2C marketing experience.  As the CMO of Avention, Inc, she leads the global marketing organization.  Prior to joining Avention, Vicki ran her own marketing and research company, Godfrey Research. She was also previously the CMO of Zipcar, the leading global car sharing business. Prior to that, Vicki led global branding for Monster.com, and developed and managed the teen business for Polaroid, globally launching the Izone camera, the number one selling camera in the world.

Vicki has also held senior marketing and new product leadership positions with Fidelity Investments, Polaroid Corporation and GTE (Verizon) Corporation.

Vicki gained her International MBA from Thunderbird (The American Graduate School of International Management) and a BA, with distinction, cum laude, Phi Beta Kappa from The University of Vermont.

Vicki has taught Marketing at the Gordon Institute at Tufts University since 2001.

Vicki Godfrey

CMO, Avention, now part of Dun and Bradstreet

Laura Gordon

Vice President, Marketing and Brand Innovation, 7-Eleven

Amy, Albert’s CMO, is an award-winning, well-rounded – right brain/left brain – marketer with nearly 20 years of strategic marketing and communications experience in the technology industry.

Her primary tasks include building and raising awareness, driving demand and growth, and architecting the go-to-market strategy for the company’s artificial intelligence marketing solution, Prior to joining the company , Amy was the CMO of Tracx where she also led the company’s go-to-market strategy. During her tenure at Tracx, the company won more than sixteen awards for their best-in-class product, and her team was recognized by B2BMarketer as a finalist for their account-based marketing strategy. Amy additionally spent several years at Experian Marketing Services leading the transformation of the CheetahMail organization and brand, to cross-channel marketing, and finally to the Marketing Suite. Amy has held global marketing leadership roles at Operative and LivePerson. She also serves on Forrester’s B2B Leadership Advisory Board, as well as DMNews’ Client Advisory Board.

She holds a BA in Communications and English from Boston College and lives in Greenwich, CT with her family.

Amy Inlow

CMO, Adgorithms

Janel Laravie

Founder & CEO, Chacka Marketing

Elaine Leavenworth

Chief Marketing and External Affairs Officer, Abbott

Brenda Lombardo

Former SVP and head of marketing, Zurich Global Corporate, North America

Barbara Martin Coppola serves as chief marketing officer of GrubHub. With 18 years of technology marketing experience spanning more than nine countries, Barbara is responsible for growing brand affinity and driving user adoption. Prior to GrubHub, Barbara spent seven years at Google, holding leadership positions in the U.S. and France for Google Express, YouTube and Chromecast. She also previously worked for Samsung in South Korea and Texas Instruments in the U.S., Finland, Germany and Japan. Barbara holds a master’s degree in electrical engineering from Universidad Politecnica de Madrid, a master’s degree in mobile communications from E.N.S.T, and an MBA from INSEAD. She is also a graduate of the Advanced Management Program at Harvard Business School. Barbara studied classical piano alongside engineering while an undergraduate student, which helped provide balance to her curriculum. She lives in Chicago with her husband and two children.

Barbara Martin Coppola

CMO, GrubHub

Brooke Niemiec

CMO, Elicit

Joanna joined MediaMath from AdExchanger where she was the founding member of the AdExchanger Research practice, developing syndicated primary research in the areas of programmatic advertising and audience targeting, and serving as an expert partner to marketers, agencies, publishers and advertising and marketing technology companies. Prior to AdExchanger, Joanna spent three years at Forrester Research, serving as Principal Analyst. Joanna has more than 15 years of experience in the marketing leadership industry. She started at digital advertising agency Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. More recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna graduated from Vassar College with a B.A. in psychology. She was a member of Phi Beta Kappa and graduated with departmental and general honors.

Joanna O'Connell

CMO, MediaMath

Kim Perell

CEO, Amobee

Joy Puzzo

VP, marketing & audience development - life sciences, UBM Americas

Mary M. Rodgers

Director of Marketing Communications, Cuisinart and Waring Products

"As chief marketing officer, Jackie Yeaney is responsible for the full breadth of Ellucian’s marketing efforts, including Corporate, Product, and Field Marketing. She leads a global team responsible for brand, marketing strategy, marketing communications, solutions marketing, digital, and marketing operations. Her team drives awareness and demand for Ellucian’s solutions that help institutions achieve student success.
  
Prior to joining Ellucian, Ms. Yeaney held CMO roles at several companies including, Red Hat, the world’s leading provider of open-source software solutions, PGi, a global communications company, EarthLink, and HomeBanc Mortgage Corporation. She was also the managing director of consumer marketing at Delta Air Lines. Recently, Jackie served on the Board of Promethean, a provider of interactive technology for classrooms. Before her career in marketing, she spent several years with the Boston Consulting Group and was a captain in the U.S. Air Force. 

Jackie Yeaney

CMO, Ellucian

2017 Women to Watch

Meredith is results-driven marketing communication professional with deep experience in the B2B financial services industry.  Meredith has a strong track record of developing effective global marketing strategies, integrated campaigns, and marketing operation systems that drive lead generation, customer engagement, and brand loyalty. At S&P Global Market Intelligence, Meredith is responsible for defining a persona-driven marketing strategy to build internal and external brand equity and generate sales pipeline.

Prior to joining S&P Global, Meredith held communication and marketing roles at FactSet, including a two-year rotation in the UK.  She has a M.S., Management of Technology from Fairfield University and a B.S., Industrial Management from Carnegie Mellon University. 


Meredith Binder

Managing Director, Global Marketing, S&P Global Market Intelligence

ANITA BREARTON is founder and CEO of CabinetM. She is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. In 2014, she and Sheryl Schultz founded CabinetM, a technology discovery & management platform to help marketing teams manage the technology they have and quickly navigate the complex marketing technology landscape to find the best digital tools for any marketing campaign, program or engagement effort. Prior to CabinetM, she served as the executive chairman of FashionPlaytes, an online fashion and style destination for tween girls. She serves on the board of MassVentures as vice chairman and is a member of the Golden Seeds angel group where she served for two years as Golden Seeds’ Boston Forum co-leader. She has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others. Brearton has participated as a judge in the MassChallenge and MIT 100K business plan competitions, served as board director for the Angel Capital Association and The Sunflower Initiative, and was an executive in residence at Simmons College.

Anita Brearton

CEO, CabinetM

Marni Dacy is a Senior Marketing Specialist at Nasdaq, leading strategy for the $125 million Global Index business. Dacy is responsible for creating, managing, and executing growth-focused campaigns for issuers, wealth management professionals, and intermediaries in financial services. Over her tenure at Nasdaq, Dacy has led ongoing, innovative digital marketing and content campaigns using a pragmatic and measured approach to maximize ROI—translating resources into revenue.

Prior to Nasdaq, Dacy was the principal and proprietor of a boutique consulting firm where she built a book of business of national clients—creating and executing full-throttled marketing and public relations campaigns. Prior to owning her firm, she was the Director of Marketing & PR at the American Hotel & Lodging Association where she commanded initiatives to bolster membership and enhance the industry’s public image.

Dacy graduated from the University of Maryland School of Journalism and lives with her husband and three sons in Gaithersburg, MD.

Marni Darci

Senior Marketing Specialist, Global Marketing, Nasdaq

Christine Dehil is Senior Vice President and Managing Director—Head of Americas Marketing. She is responsible for driving the overall Americas marketing strategy for the institutional and intermediary channels collaborating closely with the company's sales leaders, business development teams and marketing communication teams. Prior to joining AB in 2006, Ms. Dehil was Vice President of Product Communications for Legg Mason and its predecessor Citigroup Asset Management. In addition, she worked at PNC Bank’s predecessor National City Bank as a Marketing Manager for their proprietary mutual fund family. Dehil earned her B.S. in journalism, summa cum laude, from Ohio University and her M.B.A. from Case Western Reserve Weatherhead School of Management.


Christine Dehil

SVP and MD, Head of Americas Marketing, AllianceBernstein (AB)

Erica’s competencies in customer acquisition and retention cut across both B2B and B2C verticals. Her award-winning digital group includes service offerings that extend into programmatic media, social media, email marketing, mobile, lead generation, affiliate and search.

Erica’s work is regularly recognized by the direct marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include being featured as a 2017 “Top Women in Digital” by Cynopsis Media, being honored by Direct Marketing News as 2017 "Women to Watch" honoree and by MarketingEDGE as a “2016 Rising Star”. She was also recognized among the “best and brightest ‘whiz-kids' in the industry” in DMNews’ “30 Under 30”, as well as by MediaPost as a “Rising Media Star” in Media Magazine.

In addition to recently being tapped as a speaker for the Data & Marketing Association’s &Then event, Erica has made speaking appearances at the National Etailing and Mailing Organization of America and the Electronic Retailing Association’s annual conferences. She's served as judge for the ad:tech and DMN Awards, as well as a past Board Member of 212, NYC’s Interactive Advertising Club. Erica currently sits on the Leadership Council for the Data & Marketing Association’s Mobile and Digital Community.

Prior to joining Media Horizons, Erica served as Vice President, Digital at Omnicom Media Group’s Novus Direct, in addition to Associate Media Director with Digitas.  Erica earned her Bachelor’s in Digital Media from Loyola University in Maryland.


Erica DePalma

VP, Digital Marketing, Media Horizons

As VP of Marketing at Merkle, Dalton is responsible for overseeing Merkle’s lead-generation program to drive growth. In this role, she’s significantly increased the number of qualified sales leads and created award-winning campaigns, such as the Digital Bowl. Before this, Dalton was the CMO of RKG, a search and digital agency acquired by Merkle in 2014. Over the course of her career, she has served as CMO & Head of Social at Havas PR & Havas Health, and spent 12 years in Asia in business development and marketing roles at Havas Worldwide and Ogilvy. A mandarin speaker, Dalton has worked with clients such as Lenovo, Unilever, J&J, Pernod Ricard, Anna Sui and Coca-Cola.

Dalton Dorné

VP, Marketing, Merkle

During my work with Registria for Electrolux in 2015, I was the Director of Marketing for Electrolux Major Appliances N.A, Consumer Services Group, responsible for general management marketing activities associated with the development and maintenance of Products, Accessories, Consumables and Services supporting Electrolux® and Frigidaire® branded Major Appliances for the US and Canada.  Manage product ideation to commercialization for the Business to Retail and Business to Consumer and segments, including traditional Direct Marketing, eCommerce and Call Center sales.  Within B2C, oversee Consumer Experience life stages from consumer registration materials, on-boarding for warranty, to post-purchase of replacement and enhancement products.  Within B2B, oversee customer sell-in materials, merchandising and sell through aspects for retail store and online store fronts.


Sara Dulski

Director of Product Marketing & Commercialization, Electrolux

Meagen has spent over 20 years working in the high-tech industry and founding advisor of Women 2.0.  One of Top 50 most retweeted by mid-sized marketers according to AdWeek study, 2015 most influential martech leaders and one of the Top 25 B2B Marketing Influencers according to InsideView.  She is the CMO of MongoDB and advises over a dozen tech companies - Branch.io, ZenIQ, Insightpool, Mintigo, FuelPanda, YesPath, TinyPulse, Apptimize, SumoLogic, OnRule, and Accompany to name a few. In 2014 she won the Marketers that Matter award, in 2012 she received the SuperNova Award in Matrix Commerce from Constellation Research and in 2011 the Marketing Visionary Markie award within the marketing automation field.  Before joining MongoDB, she was VP of Demand Generation and Customer Marketing at DocuSign.  Before DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM) for integrated workplace management systems. Prior to TRIRIGA, she was at Postini (acquired by Google) and IBM, working in solutions and product marketing for security and compliance. Earlier she worked as an IT Engineer at Cisco Systems and Applied Materials. She has a Master of Business Administration with a focus on marketing and strategy from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.

Meagan Eisenberg

CMO, MongoDB

Anda Gansca

Founder and CEO, Knotch

Ms. Gosler is a Senior Vice President and Head of Marketing for Wedbush Securities. She is also the Chief Marketing Officer of Lime Brokerage, a Wedbush affiliate company.  With over 13 years of experience, Sarah’s strong leadership skills and vast expertise in brand management, strategic marketing, and management consulting have propelled her success over the years.  Her strengths and distinguished career achievements have resulted from her ability to effectively and efficiently create, implement, and execute strategic planning directives focused on change management and marketing.  Throughout her tenures, she has developed numerous marketing and brandings campaigns, as well as strategic planning initiatives, that have reshaped and revitalized the marketing portfolio and brand image of larger firms in various industries. 

Prior to joining Wedbush Securities, she was the Head of Marketing for IFG Capital, a family-owned private equity firm with an equity portfolio of globally-based companies spanning industries from financial services and real estate investment to aerospace and defense. Prior to IFG Capital, she was an executive consultant for a variety of start-up organizations in need of complete marketing and planning initiatives. During this time, she served as the Interim Executive Director for the Community Economics Lab ("CELab"), a 501c3 dedicated to promoting economic development to low-income areas within New Mexico. She also served as the Director of Marketing and Operations for LEA. Prior to executive consulting, she was responsible for working on the first strategic marketing business initiative at Dekker/Perich/Sabatini Architecture. She was also a Founding Executive Member of the New Mexico Chapter of the Urban Land Institute. During her graduate program, Ms. Gosler worked with the Department of Microsystems and Engineering Sciences at Sandia National Laboratories, a subsidiary of the Lockheed Martin Corporation, where she focused on transitioning the technical organization into a business centric operation. Her successes in marketing have earned her six MarCom Awards, 5 Hermes Awards, and an Addy Award.  She was named one of L.A. Biz’s “Women of Influence” in 2016, and was also a 2016 Los Angeles Business Journal Women’s Summit Nominee for ‘Executive of the Year’ and ‘Rising Star’. 


Sarah Gosler

Senior VP and head of marketing, Wedbush Securities

Jessica Hawthorne-Castro is the CEO of Hawthorne, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years.  Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.  From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines.  

Prior to joining Hawthorne Direct, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop shows, working regularly with executives from ABC, CBS, Fox, NBC, HBO, USA, Bravo and others. 


Jessica Hawthorne Castro

CEO, Hawthorne

Sarah oversees global website development and operations for The Ritz-Carlton Hotel Company based in Chevy Chase, MD. In her role, Sarah serves as the General Manager for RitzCarlton.com leading the product strategy for the industry leading site and the cornerstone of the brand’s global digital strategy.  With this unique position, she is responsible for a complex global set of online assets that connects the legendary high touch service of The Ritz-Carlton with a quickly evolving high tech world.

Sarah Lukas

Director, Digital, The Ritz-Carlton Hotel Comany

Karen O'Brien

VP Social Media, Western Union

Marleine Pacilio is Sr. Director, Digital for Revlon Portfolio Brands, overseeing global digital marketing efforts for brands including Almay, American Crew and CND, based both in Miami and New York. She joined Revlon in 2016, after successfully leading and driving digital growth at OPI Products out of Los Angeles. In her 16 years prior to joining the beauty industry, Marleine managed several other high-profile global brands, having worked with such notable companies as Warner Bros., The Walt Disney Company, and Nintendo of America. A self-described digital addict, she has also maintained several design, beauty and social blogs over the last ten years.

Marleine Pacilio

Sr. director, digital, Revlon

"Kamakshi Sivaramakrishnan is the founder and CEO of Drawbridge, the leading technology company that is fundamentally changing the way in which brands and enterprises connect with people. Under Kamakshi’s leadership, Drawbridge has built the first technology-aided solution that addresses a problem central to all digital media: consumer-trusted cross-device identity.

Kamakshi received her PhD in Information Theory and Algorithms from Stanford University, and has been named one of Business Insider’s “Most Powerful Women in Mobile Advertising” for five consecutive years. She received the 2015 Women of Vision ABIE Award for Technology Entrepreneurship from the Anita Borg Institute and is one of the San Francisco Business Times Most Admired CEOs of 2016. Kamakshi also has the unique distinction of her work being onboard NASA’s New Horizons mission to Pluto and the outer planetary system.

Among other honors, Drawbridge has been named to the Inc. 5000 ranking of the fastest-growing companies for the past two years."

Kamakshi Sivaramakrishnan

Founder & CEO, Drawbridge

As Chief Marketing Officer, Sara Spivey is responsible for overall leadership of Bazaarvoice’s global marketing programs, including demand generation, solutions marketing, brand strategy, and communications.
 
Sara has more than 30 years of marketing, strategy, and leadership experience with industry-leading organizations. Before joining Bazaarvoice, Sara served as CEO of InReach, a provider of online continuing education management solutions, a role preceded by her tenure as chief marketing officer for Convio. Prior to that she was vice president, Marketing and Business Development at rPath, Inc. and earlier served as vice president, Worldwide Sales, Strategic Account Alliance Development for Advanced Micro Devices. Sara began her career with Hewlett-Packard before joining Quantum Corporation, where she held a number of roles including vice president, Marketing for the Network Attached Storage Division.

Sara Spivey

Chief Marketing Officer, Bazaarvoice

Sipra Thakur

Executive director, digital and mobile marketing, IMAX

Jill Wilson

President, Simple Machines

Monica Wood is currently the Vice President, Global Consumer and Member Insights for Herbalife.  She is responsible for building the insights function from the ground up, creating best in class practices globally and is responsible for all business analytics and insights work conducted within the company.

Monica has advised many Fortune 100 elite corporations during her extensive career, and has earned recognition as one of the leaders in the field for her work with some of the world’s best known brands. Her work has earned her professional awards for excellence, most notably the Advertising Research Foundation’s prestigious David Ogilvy Award in 2017, where Herbalife is currently  a finalist (results will be announced in March 2017).

Prior to joining Herbalife, Monica was president of the Market Research Council and also the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.  

Prior, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.
 
Prior to joining Novartis, Monica was Vice President Consumer Insights and Strategy planning at ToysRUS. In that role, she created the insights and strategy group and had full global responsibility for insight and strategy work for ToysRUS and BabiesRUS. 
 
Prior to ToysRUS Monica was EVP of Edelman Public Relations. There she founded StrategyOne, their internal insights and strategy department. Among her other accomplishments, she lead the development of one of the first 360 media tracking systems.

 

Monica Wood

VP, global consumer and member insights, Herbalife

Brittney Zoeller is the Director of Marketing at Benchmark International

Brittney Zoeller

Director, marketing, Benchmark International

About

Every year, DMN identifies the best and brightest female talent in the marketing industry through our Hall of Femme honors. In 2017 we will be honoring a few women to join our illustrious Hall of Femme and will also be naming the next generation of women to watch.


Marketing Hall of Femme - April 26, 2017

The Marketing Hall of Femme event on April 26, 2017 features a Summit & Awards Program, where attendees can meet the 2017 Breakthrough Women, hear the first-person narratives behind their achievements, and attend educational sessions that explore the issues most relevant to female leaders working in marketing today.

Date: Wednesday, April 26, 2017
Time: 8:30am - 1pm
Venue: SECOND floor of Hotel Eventi, 849 6th Avenue, New York
Dress Code: Business casual

Tickets:

Individual ticket - $399
Half table (5 tickets) - $1,800
Full table (10 tickets) - $3,500

TICKETS

Speakers

Brittany is Drybar’s vice president of marketing and resident guru on all things brand building. For the past four years, Brittany has conjured up creative ways to jazz up Drybar's shop experience and innovative product line. Before bringing her talents to Drybar, Brittany, a beach-loving SoCal native, spent eight years developing and managing global ad campaigns and promotions for Fortune 500 giants Mattel, Disney, The Coca-Cola Company, Toyota, Hilton Worldwide and The Home Depot. She loves how brands engage consumers in fun, memorable “conversations", which is precisely what she does for Drybar. Having previously worked primarily on male-targeted brands, Brittany loves being able to do her thing for a “look good, feel good” female-centric brand like Drybar!

Brittany Driscoll

VP, marketing, drybar

Barbara Martin Coppola serves as chief marketing officer of GrubHub. With 18 years of technology marketing experience spanning more than nine countries, Barbara is responsible for growing brand affinity and driving user adoption. Prior to GrubHub, Barbara spent seven years at Google, holding leadership positions in the U.S. and France for Google Express, YouTube and Chromecast. She also previously worked for Samsung in South Korea and Texas Instruments in the U.S., Finland, Germany and Japan. Barbara holds a master’s degree in electrical engineering from Universidad Politecnica de Madrid, a master’s degree in mobile communications from E.N.S.T, and an MBA from INSEAD. She is also a graduate of the Advanced Management Program at Harvard Business School. Barbara studied classical piano alongside engineering while an undergraduate student, which helped provide balance to her curriculum. She lives in Chicago with her husband and two children.

Barbara Martin Coppola

CMO, GrubHub

Ms. Gosler is a Senior Vice President and Head of Marketing for Wedbush Securities. She is also the Chief Marketing Officer of Lime Brokerage, a Wedbush affiliate company.  With over 13 years of experience, Sarah’s strong leadership skills and vast expertise in brand management, strategic marketing, and management consulting have propelled her success over the years.  Her strengths and distinguished career achievements have resulted from her ability to effectively and efficiently create, implement, and execute strategic planning directives focused on change management and marketing.  Throughout her tenures, she has developed numerous marketing and brandings campaigns, as well as strategic planning initiatives, that have reshaped and revitalized the marketing portfolio and brand image of larger firms in various industries. 

Prior to joining Wedbush Securities, she was the Head of Marketing for IFG Capital, a family-owned private equity firm with an equity portfolio of globally-based companies spanning industries from financial services and real estate investment to aerospace and defense. Prior to IFG Capital, she was an executive consultant for a variety of start-up organizations in need of complete marketing and planning initiatives. During this time, she served as the Interim Executive Director for the Community Economics Lab ("CELab"), a 501c3 dedicated to promoting economic development to low-income areas within New Mexico. She also served as the Director of Marketing and Operations for LEA. Prior to executive consulting, she was responsible for working on the first strategic marketing business initiative at Dekker/Perich/Sabatini Architecture. She was also a Founding Executive Member of the New Mexico Chapter of the Urban Land Institute. During her graduate program, Ms. Gosler worked with the Department of Microsystems and Engineering Sciences at Sandia National Laboratories, a subsidiary of the Lockheed Martin Corporation, where she focused on transitioning the technical organization into a business centric operation. Her successes in marketing have earned her six MarCom Awards, 5 Hermes Awards, and an Addy Award.  She was named one of L.A. Biz’s “Women of Influence” in 2016, and was also a 2016 Los Angeles Business Journal Women’s Summit Nominee for ‘Executive of the Year’ and ‘Rising Star’. 


Sarah Gosler

Senior VP and head of marketing, Wedbush Securities

Brenda Lombardo

Former SVP and head of marketing, Zurich Global Corporate, North America

Marleine Pacilio is Sr. Director, Digital for Revlon Portfolio Brands, overseeing global digital marketing efforts for brands including Almay, American Crew and CND, based both in Miami and New York. She joined Revlon in 2016, after successfully leading and driving digital growth at OPI Products out of Los Angeles. In her 16 years prior to joining the beauty industry, Marleine managed several other high-profile global brands, having worked with such notable companies as Warner Bros., The Walt Disney Company, and Nintendo of America. A self-described digital addict, she has also maintained several design, beauty and social blogs over the last ten years.

Marleine Pacilio

Sr. director, digital, Revlon

Joy Puzzo

VP, marketing & audience development - life sciences, UBM Americas

Monica Wood is currently the Vice President, Global Consumer and Member Insights for Herbalife.  She is responsible for building the insights function from the ground up, creating best in class practices globally and is responsible for all business analytics and insights work conducted within the company.

Monica has advised many Fortune 100 elite corporations during her extensive career, and has earned recognition as one of the leaders in the field for her work with some of the world’s best known brands. Her work has earned her professional awards for excellence, most notably the Advertising Research Foundation’s prestigious David Ogilvy Award in 2017, where Herbalife is currently  a finalist (results will be announced in March 2017).

Prior to joining Herbalife, Monica was president of the Market Research Council and also the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.  

Prior, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.
 
Prior to joining Novartis, Monica was Vice President Consumer Insights and Strategy planning at ToysRUS. In that role, she created the insights and strategy group and had full global responsibility for insight and strategy work for ToysRUS and BabiesRUS. 
 
Prior to ToysRUS Monica was EVP of Edelman Public Relations. There she founded StrategyOne, their internal insights and strategy department. Among her other accomplishments, she lead the development of one of the first 360 media tracking systems.

 

Monica Wood

VP, global consumer and member insights, Herbalife

Agenda

Wednesday, April 26, 2017

8:30 AM - 9:00 AM

Breakfast & Registration

9:00 AM - 9:30 AM

Keynote Presentation

  • Keynote

Hear our dynamic keynote speak on smashing limitations, ways to be a disruptor to excel within your career, and how to effectively create change within your organization using your leadership as a woman. 

Speaker(s)

  • Brittany is Drybar’s vice president of marketing and resident guru on all things brand building. For the past four years, Brittany has conjured up creative ways to jazz up Drybar's shop experience and innovative product line. Before bringing her talents to Drybar, Brittany, a beach-loving SoCal native, spent eight years developing and managing global ad campaigns and promotions for Fortune 500 giants Mattel, Disney, The Coca-Cola Company, Toyota, Hilton Worldwide and The Home Depot. She loves how brands engage consumers in fun, memorable “conversations", which is precisely what she does for Drybar. Having previously worked primarily on male-targeted brands, Brittany loves being able to do her thing for a “look good, feel good” female-centric brand like Drybar!
9:30 AM - 10:10 AM

Session

  • Climbing the Corporate Ladder – How to Evolve Your Behaviors Through Different Stages of Career Growth

Climbing the corporate career ladder is rarely a straight forward path. Each stage of development requires certain characteristics, actions and behaviors to set you on the right path to success. Hear from our panel of experts who have been there and done that explain effective behavioral guidelines to assist you along your professional growth journey. 

Speaker(s)

10:10 AM - 10:30 AM

Networking Break/ 10 tips & tricks for Salary Negotiation

10:30 AM - 11:10 AM

Session

  • Leadership Connection: How to Build Your Personal Brand

In order to get the right opportunities to come your way, building a personal brand has become mandatory for career success. Learn how to build a unique image, become a trusted source, and create a solid reputation through key methods presented throughout this session.  

Speaker(s)

  • Monica Wood is currently the Vice President, Global Consumer and Member Insights for Herbalife.  She is responsible for building the insights function from the ground up, creating best in class practices globally and is responsible for all business analytics and insights work conducted within the company.

    Monica has advised many Fortune 100 elite corporations during her extensive career, and has earned recognition as one of the leaders in the field for her work with some of the world’s best known brands. Her work has earned her professional awards for excellence, most notably the Advertising Research Foundation’s prestigious David Ogilvy Award in 2017, where Herbalife is currently  a finalist (results will be announced in March 2017).

    Prior to joining Herbalife, Monica was president of the Market Research Council and also the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.  

    Prior, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.
     
    Prior to joining Novartis, Monica was Vice President Consumer Insights and Strategy planning at ToysRUS. In that role, she created the insights and strategy group and had full global responsibility for insight and strategy work for ToysRUS and BabiesRUS. 
     
    Prior to ToysRUS Monica was EVP of Edelman Public Relations. There she founded StrategyOne, their internal insights and strategy department. Among her other accomplishments, she lead the development of one of the first 360 media tracking systems.

     
11:15 AM - 11:55 AM

Session

  • Barriers to Power: Biases that Restrict Women’s Advancement and Ways to Overcome Them

Despite an increase of women holding mid-management positions, executive positions are still male dominated due to on-going biases. In this session attendees will gain a better understanding of hidden barriers women must overcome, as well as learn ways to navigate key external and internal obstacles to leadership positions.

Speaker(s)

  • Barbara Martin Coppola serves as chief marketing officer of Grubhub. With 18 years of technology marketing experience spanning more than nine countries, Barbara is responsible for growing brand affinity and driving user adoption. Prior to Grubhub, Barbara spent seven years at Google, holding leadership positions in the U.S. and France for Google Express, YouTube and Chromecast. She also previously worked for Samsung in South Korea and Texas Instruments in the U.S., Finland, Germany and Japan. Barbara holds a master’s degree in electrical engineering from Universidad Politecnica de Madrid, a master’s degree in mobile communications from E.N.S.T, and an MBA from INSEAD. She is also a graduate of the Advanced Management Program at Harvard Business School. Barbara studied classical piano alongside engineering while an undergraduate student, which helped provide balance to her curriculum. She lives in Chicago with her husband and two children.
  • Ms. Gosler is a Senior Vice President and Head of Marketing for Wedbush Securities. She is also the Chief Marketing Officer of Lime Brokerage, a Wedbush affiliate company.  With over 13 years of experience, Sarah’s strong leadership skills and vast expertise in brand management, strategic marketing, and management consulting have propelled her success over the years.  Her strengths and distinguished career achievements have resulted from her ability to effectively and efficiently create, implement, and execute strategic planning directives focused on change management and marketing.  Throughout her tenures, she has developed numerous marketing and brandings campaigns, as well as strategic planning initiatives, that have reshaped and revitalized the marketing portfolio and brand image of larger firms in various industries. 

    Prior to joining Wedbush Securities, she was the Head of Marketing for IFG Capital, a family-owned private equity firm with an equity portfolio of globally-based companies spanning industries from financial services and real estate investment to aerospace and defense. Prior to IFG Capital, she was an executive consultant for a variety of start-up organizations in need of complete marketing and planning initiatives. During this time, she served as the Interim Executive Director for the Community Economics Lab ("CELab"), a 501c3 dedicated to promoting economic development to low-income areas within New Mexico. She also served as the Director of Marketing and Operations for LEA. Prior to executive consulting, she was responsible for working on the first strategic marketing business initiative at Dekker/Perich/Sabatini Architecture. She was also a Founding Executive Member of the New Mexico Chapter of the Urban Land Institute. During her graduate program, Ms. Gosler worked with the Department of Microsystems and Engineering Sciences at Sandia National Laboratories, a subsidiary of the Lockheed Martin Corporation, where she focused on transitioning the technical organization into a business centric operation. Her successes in marketing have earned her six MarCom Awards, 5 Hermes Awards, and an Addy Award.  She was named one of L.A. Biz’s “Women of Influence” in 2016, and was also a 2016 Los Angeles Business Journal Women’s Summit Nominee for ‘Executive of the Year’ and ‘Rising Star’. 


12:00 PM - 12:30 PM

Networking Break - Mimosas & Bellinis

12:30 PM - 1:00 PM

Awards Program

Event

VENUE

SECOND floor of Hotel Eventi
849 6th Avenue, New York, NY

DATE & TIME

Wednesday, April 26, 2017
Awards Program & Summit
8:30 AM - 1:00 PM

TICKETS

Individual ticket - $399
Half table (5 tickets) - $1,800
Full table (10 tickets) - $3,500


 

Sponsors

We have many opportunities available which will align your brand with this prestigious program and event. Previous sponsors have included Nutrisystem, Planned Parenthood, Transunion, Visit Florida and many more.

If you are interested in sponsoring Marketing Hall of Femme please contact Greg Zalka at greg.zalka@haymarketmedia.com or 646.638.6027. 

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