2017 Women to Watch
Meredith is results-driven marketing communication professional with deep experience in the B2B financial services industry. Meredith has a strong track record of developing effective global marketing strategies, integrated campaigns, and marketing operation systems that drive lead generation, customer engagement, and brand loyalty. At S&P Global Market Intelligence, Meredith is responsible for defining a persona-driven marketing strategy to build internal and external brand equity and generate sales pipeline.
Prior to joining S&P Global, Meredith held communication and marketing roles at FactSet, including a two-year rotation in the UK. She has a M.S., Management of Technology from Fairfield University and a B.S., Industrial Management from Carnegie Mellon University.
ANITA BREARTON is founder and CEO of CabinetM. She is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. In 2014, she and Sheryl Schultz founded CabinetM, a technology discovery & management platform to help marketing teams manage the technology they have and quickly navigate the complex marketing technology landscape to find the best digital tools for any marketing campaign, program or engagement effort. Prior to CabinetM, she served as the executive chairman of FashionPlaytes, an online fashion and style destination for tween girls. She serves on the board of MassVentures as vice chairman and is a member of the Golden Seeds angel group where she served for two years as Golden Seeds’ Boston Forum co-leader. She has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others. Brearton has participated as a judge in the MassChallenge and MIT 100K business plan competitions, served as board director for the Angel Capital Association and The Sunflower Initiative, and was an executive in residence at Simmons College.
Marni Dacy is a Senior Marketing Specialist at Nasdaq, leading strategy for the $125 million Global Index business. Dacy is responsible for creating, managing, and executing growth-focused campaigns for issuers, wealth management professionals, and intermediaries in financial services. Over her tenure at Nasdaq, Dacy has led ongoing, innovative digital marketing and content campaigns using a pragmatic and measured approach to maximize ROI—translating resources into revenue.
Prior to Nasdaq, Dacy was the principal and proprietor of a boutique consulting firm where she built a book of business of national clients—creating and executing full-throttled marketing and public relations campaigns. Prior to owning her firm, she was the Director of Marketing & PR at the American Hotel & Lodging Association where she commanded initiatives to bolster membership and enhance the industry’s public image.
Dacy graduated from the University of Maryland School of Journalism and lives with her husband and three sons in Gaithersburg, MD.
Christine Dehil is Senior Vice President and Managing Director—Head of Americas Marketing. She is responsible for driving the overall Americas marketing strategy for the institutional and intermediary channels collaborating closely with the company's sales leaders, business development teams and marketing communication teams. Prior to joining AB in 2006, Ms. Dehil was Vice President of Product Communications for Legg Mason and its predecessor Citigroup Asset Management. In addition, she worked at PNC Bank’s predecessor National City Bank as a Marketing Manager for their proprietary mutual fund family. Dehil earned her B.S. in journalism, summa cum laude, from Ohio University and her M.B.A. from Case Western Reserve Weatherhead School of Management.
Erica’s competencies in customer acquisition and retention cut across both B2B and B2C verticals. Her award-winning digital group includes service offerings that extend into programmatic media, social media, email marketing, mobile, lead generation, affiliate and search.
Erica’s work is regularly recognized by the direct marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include being featured as a 2017 “Top Women in Digital” by Cynopsis Media, being honored by Direct Marketing News as 2017 "Women to Watch" honoree and by MarketingEDGE as a “2016 Rising Star”. She was also recognized among the “best and brightest ‘whiz-kids' in the industry” in DMNews’ “30 Under 30”, as well as by MediaPost as a “Rising Media Star” in Media Magazine.
In addition to recently being tapped as a speaker for the Data & Marketing Association’s &Then event, Erica has made speaking appearances at the National Etailing and Mailing Organization of America and the Electronic Retailing Association’s annual conferences. She's served as judge for the ad:tech and DMN Awards, as well as a past Board Member of 212, NYC’s Interactive Advertising Club. Erica currently sits on the Leadership Council for the Data & Marketing Association’s Mobile and Digital Community.
Prior to joining Media Horizons, Erica served as Vice President, Digital at Omnicom Media Group’s Novus Direct, in addition to Associate Media Director with Digitas. Erica earned her Bachelor’s in Digital Media from Loyola University in Maryland.
As VP of Marketing at Merkle, Dalton is responsible for overseeing Merkle’s lead-generation program to drive growth. In this role, she’s significantly increased the number of qualified sales leads and created award-winning campaigns, such as the Digital Bowl. Before this, Dalton was the CMO of RKG, a search and digital agency acquired by Merkle in 2014. Over the course of her career, she has served as CMO & Head of Social at Havas PR & Havas Health, and spent 12 years in Asia in business development and marketing roles at Havas Worldwide and Ogilvy. A mandarin speaker, Dalton has worked with clients such as Lenovo, Unilever, J&J, Pernod Ricard, Anna Sui and Coca-Cola.
During my work with Registria for Electrolux in 2015, I was the Director of Marketing for Electrolux Major Appliances N.A, Consumer Services Group, responsible for general management marketing activities associated with the development and maintenance of Products, Accessories, Consumables and Services supporting Electrolux® and Frigidaire® branded Major Appliances for the US and Canada. Manage product ideation to commercialization for the Business to Retail and Business to Consumer and segments, including traditional Direct Marketing, eCommerce and Call Center sales. Within B2C, oversee Consumer Experience life stages from consumer registration materials, on-boarding for warranty, to post-purchase of replacement and enhancement products. Within B2B, oversee customer sell-in materials, merchandising and sell through aspects for retail store and online store fronts.
Meagen has spent over 20 years working in the high-tech industry and founding advisor of Women 2.0. One of Top 50 most retweeted by mid-sized marketers according to AdWeek study, 2015 most influential martech leaders and one of the Top 25 B2B Marketing Influencers according to InsideView. She is the CMO of MongoDB and advises over a dozen tech companies - Branch.io, ZenIQ, Insightpool, Mintigo, FuelPanda, YesPath, TinyPulse, Apptimize, SumoLogic, OnRule, and Accompany to name a few. In 2014 she won the Marketers that Matter award, in 2012 she received the SuperNova Award in Matrix Commerce from Constellation Research and in 2011 the Marketing Visionary Markie award within the marketing automation field. Before joining MongoDB, she was VP of Demand Generation and Customer Marketing at DocuSign. Before DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM) for integrated workplace management systems. Prior to TRIRIGA, she was at Postini (acquired by Google) and IBM, working in solutions and product marketing for security and compliance. Earlier she worked as an IT Engineer at Cisco Systems and Applied Materials. She has a Master of Business Administration with a focus on marketing and strategy from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.
Ms. Gosler is a Senior Vice President and Head of Marketing for Wedbush Securities. She is also the Chief Marketing Officer of Lime Brokerage, a Wedbush affiliate company. With over 13 years of experience, Sarah’s strong leadership skills and vast expertise in brand management, strategic marketing, and management consulting have propelled her success over the years. Her strengths and distinguished career achievements have resulted from her ability to effectively and efficiently create, implement, and execute strategic planning directives focused on change management and marketing. Throughout her tenures, she has developed numerous marketing and brandings campaigns, as well as strategic planning initiatives, that have reshaped and revitalized the marketing portfolio and brand image of larger firms in various industries.
Prior to joining Wedbush Securities, she was the Head of Marketing for IFG Capital, a family-owned private equity firm with an equity portfolio of globally-based companies spanning industries from financial services and real estate investment to aerospace and defense. Prior to IFG Capital, she was an executive consultant for a variety of start-up organizations in need of complete marketing and planning initiatives. During this time, she served as the Interim Executive Director for the Community Economics Lab ("CELab"), a 501c3 dedicated to promoting economic development to low-income areas within New Mexico. She also served as the Director of Marketing and Operations for LEA. Prior to executive consulting, she was responsible for working on the first strategic marketing business initiative at Dekker/Perich/Sabatini Architecture. She was also a Founding Executive Member of the New Mexico Chapter of the Urban Land Institute. During her graduate program, Ms. Gosler worked with the Department of Microsystems and Engineering Sciences at Sandia National Laboratories, a subsidiary of the Lockheed Martin Corporation, where she focused on transitioning the technical organization into a business centric operation. Her successes in marketing have earned her six MarCom Awards, 5 Hermes Awards, and an Addy Award. She was named one of L.A. Biz’s “Women of Influence” in 2016, and was also a 2016 Los Angeles Business Journal Women’s Summit Nominee for ‘Executive of the Year’ and ‘Rising Star’.
Jessica Hawthorne-Castro is the CEO of Hawthorne, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years. Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines.
Prior to joining Hawthorne Direct, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop shows, working regularly with executives from ABC, CBS, Fox, NBC, HBO, USA, Bravo and others.
Sarah oversees global website development and operations for The Ritz-Carlton Hotel Company based in Chevy Chase, MD. In her role, Sarah serves as the General Manager for RitzCarlton.com leading the product strategy for the industry leading site and the cornerstone of the brand’s global digital strategy. With this unique position, she is responsible for a complex global set of online assets that connects the legendary high touch service of The Ritz-Carlton with a quickly evolving high tech world.
Marleine Pacilio is Sr. Director, Digital for Revlon Portfolio Brands, overseeing global digital marketing efforts for brands including Almay, American Crew and CND, based both in Miami and New York. She joined Revlon in 2016, after successfully leading and driving digital growth at OPI Products out of Los Angeles. In her 16 years prior to joining the beauty industry, Marleine managed several other high-profile global brands, having worked with such notable companies as Warner Bros., The Walt Disney Company, and Nintendo of America. A self-described digital addict, she has also maintained several design, beauty and social blogs over the last ten years.
"Kamakshi Sivaramakrishnan is the founder and CEO of Drawbridge, the leading technology company that is fundamentally changing the way in which brands and enterprises connect with people. Under Kamakshi’s leadership, Drawbridge has built the first technology-aided solution that addresses a problem central to all digital media: consumer-trusted cross-device identity.
Kamakshi received her PhD in Information Theory and Algorithms from Stanford University, and has been named one of Business Insider’s “Most Powerful Women in Mobile Advertising” for five consecutive years. She received the 2015 Women of Vision ABIE Award for Technology Entrepreneurship from the Anita Borg Institute and is one of the San Francisco Business Times Most Admired CEOs of 2016. Kamakshi also has the unique distinction of her work being onboard NASA’s New Horizons mission to Pluto and the outer planetary system.
Among other honors, Drawbridge has been named to the Inc. 5000 ranking of the fastest-growing companies for the past two years."
As Chief Marketing Officer, Sara Spivey is responsible for overall leadership of Bazaarvoice’s global marketing programs, including demand generation, solutions marketing, brand strategy, and communications.
Sara has more than 30 years of marketing, strategy, and leadership experience with industry-leading organizations. Before joining Bazaarvoice, Sara served as CEO of InReach, a provider of online continuing education management solutions, a role preceded by her tenure as chief marketing officer for Convio. Prior to that she was vice president, Marketing and Business Development at rPath, Inc. and earlier served as vice president, Worldwide Sales, Strategic Account Alliance Development for Advanced Micro Devices. Sara began her career with Hewlett-Packard before joining Quantum Corporation, where she held a number of roles including vice president, Marketing for the Network Attached Storage Division.
Sipra Thakur founded her own digital marketing consulting company, One Thousand Suns. She has partnered with an official Facebook agency to offer complementary digital marketing services for multiple clients. Her ability to spin-off on her own has been prompted by her 13+ digital experience. Prior to this, Sipra headed up the digital marketing department at IMAX, where she worked with her team to create integrated marketing campaigns, identify new areas of growth, and establish strategic partnerships to increases avenues of revenue and marketing impressions.
Monica Wood is currently the Vice President, Global Consumer and Member Insights for Herbalife. She is responsible for building the insights function from the ground up, creating best in class practices globally and is responsible for all business analytics and insights work conducted within the company.
Monica has advised many Fortune 100 elite corporations during her extensive career, and has earned recognition as one of the leaders in the field for her work with some of the world’s best known brands. Her work has earned her professional awards for excellence, most notably the Advertising Research Foundation’s prestigious David Ogilvy Award in 2017, where Herbalife is currently a finalist (results will be announced in March 2017).
Prior to joining Herbalife, Monica was president of the Market Research Council and also the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.
Prior, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.
Prior to joining Novartis, Monica was Vice President Consumer Insights and Strategy planning at ToysRUS. In that role, she created the insights and strategy group and had full global responsibility for insight and strategy work for ToysRUS and BabiesRUS.
Prior to ToysRUS Monica was EVP of Edelman Public Relations. There she founded StrategyOne, their internal insights and strategy department. Among her other accomplishments, she lead the development of one of the first 360 media tracking systems.
Brittney Zoeller is the Director of Marketing at Benchmark International