Do you know an amazing female CMO? The 2014 Marketing Hall of Femme entries are open now. This awards program honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. Winners will be featured in the May 2014 issue of Direct Marketing News and online.
You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event.
The exceptional women honored at Hall of Femme have risen to the apex of their profession as champions of integrated, direct marketing strategies in their organizations.
Get your gratis copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks. Read on and be inspired.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs.
How IKEA's marketing is changing with the times.
Snippets of advice from the Hall of Femme panel discussion
Direct Marketing News' Hall of Femme keynote speaker reveals the three legs to her stool of success.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.
As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention.