Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

Marketing Strategy

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.

Breaking the Cycle of Competition Among Women in Business

Marketing Strategy

Breaking the Cycle of Competition Among Women in Business

Marketing leaders discuss the importance of collaboration instead of competition among female colleagues.

5 Ways to Be a Stronger Marketing Leader

Marketing Strategy

5 Ways to Be a Stronger Marketing Leader

Two standout marketers discuss the keys to leadership in today's fluid business environment.

Female Marketers Under the Microscope

Marketing Strategy

Female Marketers Under the Microscope

Women are taking over top marketing positions, but still encounter gender bias.

Citi Hits the Right Note With Fans Through Experiential Marketing

News

Citi Hits the Right Note With Fans Through Experiential Marketing

Jennifer Breithaupt, who runs Citi Private Pass, shares how the financial brand taps into customer passion for music, sports, and dining to boost credit card revenue.

Two Takes on What it Takes to Be CMO

Marketing Strategy

Two Takes on What it Takes to Be CMO

Award-winning CMOs offer sage advice on becoming a chief marketer who's able to excel in today's marketing landscape.

Act Like You Belong in the Room

Marketing Strategy

Act Like You Belong in the Room

Two veterans female marketers advise attendees at the 2016 Marketing Hall of Femme Leadership Summit & Awards to walk the walk and define their destinies.

3 Musts for Marketing Leaders

Marketing Strategy

3 Musts for Marketing Leaders

What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.

From The Girls' Lounge to the C-Suite

News

From The Girls' Lounge to the C-Suite

Shelley Zalis launched a national movement for women in the workplace—all because she was lonely at a trade show.

Companies' Investments in Email Marketers Vary Widely [Infographic]

Infographics

Companies' Investments in Email Marketers Vary Widely [Infographic]

The median salary for male email marketers is $15,000 more than that of females'.

We Learn From the Best (Marketers, That Is)

Marketing Strategy

We Learn From the Best (Marketers, That Is)

Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.

Lisa LaCour, VP, head of global marketing, Outbrain

Marketing Strategy

Lisa LaCour, VP, head of global marketing, Outbrain

Melody Gambino, director of marketing, Grapeshot

Marketing Strategy

Melody Gambino, director of marketing, Grapeshot

Lynn Vojvodich, CMO, Salesforce.com

Marketing Strategy

Lynn Vojvodich, CMO, Salesforce.com

Susan Vitale, CMO, iCIMS

Marketing Strategy

Susan Vitale, CMO, iCIMS

Emily Wingrove, Director of Marketing, Social 123

Marketing Strategy

Emily Wingrove, Director of Marketing, Social 123

Alicia Tillman, CMO, SAP Ariba

Marketing Strategy

Alicia Tillman, CMO, SAP Ariba

Kim Thipe, Head of Marketing, South African Airways

Marketing Strategy

Kim Thipe, Head of Marketing, South African Airways

Julie Springer, CMO, TransUnion

Marketing Strategy

Julie Springer, CMO, TransUnion

Jamie Moldafsky, CMO, Wells Fargo

Marketing Strategy

Jamie Moldafsky, CMO, Wells Fargo

Keira Krausz, EVP & CMO, Nutrisystem

Marketing Strategy

Keira Krausz, EVP & CMO, Nutrisystem

Kathy Hecht, VP of marketing and business development, Silver Star Brands

Marketing Strategy

Kathy Hecht, VP of marketing and business development, Silver Star Brands

Iris E. Harvey, President, CEO, Planned Parenthood of Greater Ohio

Marketing Strategy

Iris E. Harvey, President, CEO, Planned Parenthood of Greater Ohio

Paula Dyba, VP of marketing, creative director, Terry Bicycles

Marketing Strategy

Paula Dyba, VP of marketing, creative director, Terry Bicycles

Susannah Costello, VP of global brand, VISIT FLORIDA

Marketing Strategy

Susannah Costello, VP of global brand, VISIT FLORIDA

Katie Bisbee, CMO, DonorsChoose.org

Marketing Strategy

Katie Bisbee, CMO, DonorsChoose.org

NPR's CMO on the Value of Listening and Leadership in Marketing

Marketing Strategy

NPR's CMO on the Value of Listening and Leadership in Marketing

In Focus: Marketing Hall of Femme honoree Emma Carrasco, NPR's chief marketer, expounds on the importance listening played to her journey from the stage to CMO.

Announcing the 2016 Marketing Hall of Femme Honorees

Marketing Strategy

Announcing the 2016 Marketing Hall of Femme Honorees

These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.

OgilvyOne's Fletcher on Ending the Battle Between Data and Creativity

Marketing Strategy

OgilvyOne's Fletcher on Ending the Battle Between Data and Creativity

In Focus: Marketing Hall of Femme honoree Mish Fletcher, chief marketer of OgilvyOne Worldwide, discusses the rewards of not-so-delicately balancing data with creativity.

The Traits and Practices of the Successful CMO

Marketing Strategy

The Traits and Practices of the Successful CMO

Our Hall of Femme award winners describe their most valuable traits on their journey to the C-suite in this quick video.

The Secret to Marketing Inspiration [Video]

Marketing Strategy

The Secret to Marketing Inspiration [Video]

Members of the Marketing Hall of Femme Class of '15 share the sources of their inspiration.

Treading the Path to Success in Marketing

Marketing Strategy

Treading the Path to Success in Marketing

Wunderman World Health President Becky Chidester outlines the ingredients to a successful marketing career.

Top Attributes in Today's Marketing Teams

Agency

Top Attributes in Today's Marketing Teams

What are the key skills or traits to look for when hiring marketers today? 18 award-winning marketing leaders cite the attributes that matter most.

18 Chief Marketers Who Put the Excel In Excellent [eBook]

Opinions

18 Chief Marketers Who Put the Excel In Excellent [eBook]

Real Leading Ladies don't walk red carpets. They make strides in their industry.*

The Ever-Changing Role of the Chief Marketer

Marketing Strategy

The Ever-Changing Role of the Chief Marketer

Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Events

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.

Marketing Hall of Femme 2015: It's All About Purpose

Events

Marketing Hall of Femme 2015: It's All About Purpose

American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.

The Making of an Award (Winning) Campaign

Marketing Strategy

The Making of an Award (Winning) Campaign

How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.

When Women Thrive, Businesses Win

Marketing Strategy

When Women Thrive, Businesses Win

2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.

Empowered to Advance

Agency

Empowered to Advance

DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.

Amy Hoopes: 2015 Marketing Hall of Femme Honoree

Events

Amy Hoopes: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer & Executive Vice President of Global Sales, Wente Vineyards

Melissa Wallace: 2015 Marketing Hall of Femme Honoree

Events

Melissa Wallace: 2015 Marketing Hall of Femme Honoree

Vice President of Marketing, Splash

Ashley Johnston: 2015 Marketing Hall of Femme Honoree

Events

Ashley Johnston: 2015 Marketing Hall of Femme Honoree

Senior Vice President, Global Marketing, Experian Marketing Services

Mish Fletcher: 2015 Marketing Hall of Femme Honoree

Events

Mish Fletcher: 2015 Marketing Hall of Femme Honoree

Senior Partner,Worldwide Managing Director, Marketing, OgilvyOne Worldwide

Natasha Raja: 2015 Marketing Hall of Femme

Events

Natasha Raja: 2015 Marketing Hall of Femme

Vice President of Marketing and Customer Service, Dice

Marketers Who Have the Cojones to Be Bold

Digital Marketing

Marketers Who Have the Cojones to Be Bold

Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.

YaelZheng: 2015 Marketing Hall of Femme Honoree

Events

Yael Zheng: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer, Tintri

Lucille Dehart: 2015 Marketing Hall of Femme Honoree

Features

Lucille Dehart: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer, Tristar Products, Inc.

Michelle Bottomley: 2015 Marketing Hall of Femme Honoree

Events

Michelle Bottomley: 2015 Marketing Hall of Femme Honoree

Chief Marketing & Sales Officer, Mercer

MalyLy: 2015 Marketing Hall of Femme Honoree

Events

Maly Ly: 2015 Marketing Hall of Femme Honoree

VP of Global Marketing, Sojern

Lori Wright: 2015 Marketing Hall of Femme Honoree

Events

Lori Wright: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer, TIBCO Software Inc.

Alicianne Rand: 2015 Marketing Hall of Femme Honoree

Events

Alicianne Rand: 2015 Marketing Hall of Femme Honoree

VP of Marketing, NewsCred

Elizabeth Jackson: 2015 Marketing Hall of Femme Honoree

Events

Elizabeth Jackson: 2015 Marketing Hall of Femme Honoree

CMO, Corporate Strategy EVP, HookLogic

KateSpellman: 2015 Marketing Hall of Femme Honoree

Events

Kate Spellman: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer, Penton

Samantha Skey: 2015 Marketing Hall of Femme Honoree

Events

Samantha Skey: 2015 Marketing Hall of Femme Honoree

Chief Revenue and Marketing Officer, SheKnows Media

Corinne Sklar: 2015 Marketing Hall of Femme Honoree

Features

Corinne Sklar: 2015 Marketing Hall of Femme Honoree

Global CMO, Bluewolf

Linda Vetter: 2015 Marketing Hall of Femme Honoree

Events

Linda Vetter: 2015 Marketing Hall of Femme Honoree

VP of Marketing, Yes Lifecycle Marketing

BlairChristie: 2015 Marketing Hall of Femme Honoree

Events

Blair Christie: 2015 Marketing Hall of Femme Honoree

SVP, Chief Marketing Officer, Cisco

Leslie Dukker Doty: 2015 Marketing Hall of Femme Honoree

Events

Leslie Dukker Doty: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer, Reader's Digest Association

Meet 18 Female Chief Marketers Who Put the "Excel" in Excellent

Marketing Strategy

Meet 18 Female Chief Marketers Who Put the "Excel" in Excellent

Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.

We Can Do It? We DID Do It.

Direct Line Blog

We Can Do It? We DID Do It.

A few more pearls of wisdom from the 2014 Marketing Hall of Femme honorees. They know what they're talking about.

What Did You Learn From Your First Job? [Video]

Features

What Did You Learn From Your First Job? [Video]

Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.

What Was Your Very First Job? [Video]

Features

What Was Your Very First Job? [Video]

What was your first job and what did it teach you about marketing? The 2014 Marketing Hall of Femme honorees take a stroll down memory lane.

Advice for Life [Video]

Features

Advice for Life [Video]

Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share their advice.

Most Annoying Marketing Buzzwords [Video]

Features

Most Annoying Marketing Buzzwords [Video]

What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.

Why I Love Marketing

Marketing Strategy

Why I Love Marketing

Why do I love marketing? There are three reasons: people, creativity, and technology.

Advice for Young Marketers [Video]

Features

Advice for Young Marketers [Video]

What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing Hall of Femme honorees share their wisdom.

Risk takers. Storytellers. Leaders.

Features

Risk takers. Storytellers. Leaders.

The Direct Marketing News Marketing Hall of Femme celebrates the most influential women in marketing. But it's also so much more.

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

Marketing Strategy

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

Honorees give an inside look into excelling in marketing and making an impact.

Why it Pays to Pay it Forward

Marketing Strategy

Why it Pays to Pay it Forward

The Direct Marketing News Hall of Femme keynote discusses the power of being kind to others.

Carrie Hammer Swaps Runway Models for Role Models

Direct Line Blog

Carrie Hammer Swaps Runway Models for Role Models

CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week

Girl Power, Marketing-Style

Direct Line Blog

Girl Power, Marketing-Style

The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.

Get in on the Action

Opinions

Get in on the Action

DMN is busy this October: first there's Customer Experience Day, then we're live at DMA 2013 in Chicago—and nominations for Marketing Hall of Femme are open now.

CMOs Who Puts the Femme in Phenomenal

News

CMOs Who Puts the Femme in Phenomenal

Thank you to everyone who submitted nominations for the 2014 Marketing Hall of Femme. The nomination period is now closed. The Hall of Femme awards program honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. Winners will be featured in the May 2014 issue of Direct Marketing News and online.

Jumping Off the Page

Direct Line Blog

Jumping Off the Page

For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.

Customers Star at Macy's

Multichannel Marketing

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Marketing's Constant Evolution

Opinions

Marketing's Constant Evolution

As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.

Free Download: 2013 Marketing Hall of Femme e-Book

Marketing Strategy

Free Download: 2013 Marketing Hall of Femme e-Book

Get your gratis copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks. Read on and be inspired.

NPR Broadcasts to a New Audience

Direct Line Blog

NPR Broadcasts to a New Audience

Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs.

Compartments Are for Furniture, Not Marketing: An Interview With IKEA USA's CMO

Direct Line Blog

Compartments Are for Furniture, Not Marketing: An Interview With IKEA USA's CMO

How IKEA's marketing is changing with the times.

Words of Wisdom from The Breakfast Club

Direct Line Blog

Words of Wisdom from The Breakfast Club

Snippets of advice from the Hall of Femme panel discussion

The Everyday Wonder Woman

Direct Line Blog

The Everyday Wonder Woman

Direct Marketing News' Hall of Femme keynote speaker reveals the three legs to her stool of success.

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