Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.
American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.
How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.
2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.
Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
A few more pearls of wisdom from the 2014 Marketing Hall of Femme honorees. They know what they're talking about.
Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.
What was your first job and what did it teach you about marketing? The 2014 Marketing Hall of Femme honorees take a stroll down memory lane.
Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share their advice.
What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.
Why do I love marketing? There are three reasons: people, creativity, and technology.
What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing Hall of Femme honorees share their wisdom.
The Direct Marketing News Marketing Hall of Femme celebrates the most influential women in marketing. But it's also so much more.
Honorees give an inside look into excelling in marketing and making an impact.
The Direct Marketing News Hall of Femme keynote discusses the power of being kind to others.
The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.
For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
Get your gratis copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks. Read on and be inspired.
Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs.
How IKEA's marketing is changing with the times.
Snippets of advice from the Hall of Femme panel discussion
Direct Marketing News' Hall of Femme keynote speaker reveals the three legs to her stool of success.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...