Marketing Strategy The Traits and Practices of the Successful CMO

The Traits and Practices of the Successful CMO

Our Hall of Femme award winners describe their most valuable traits on their journey to the C-suite in this quick video.

Marketing Strategy The Secret to Marketing Inspiration [Video]

The Secret to Marketing Inspiration [Video]

Members of the Marketing Hall of Femme Class of '15 share the sources of their inspiration.

Marketing Strategy Treading the Path to Success in Marketing

Treading the Path to Success in Marketing

Wunderman World Health President Becky Chidester outlines the ingredients to a successful marketing career.

Agency Top Attributes in Today's Marketing Teams

Top Attributes in Today's Marketing Teams

What are the key skills or traits to look for when hiring marketers today? 18 award-winning marketing leaders cite the attributes that matter most.

Opinions 18 Chief Marketers Who Put the Excel In Excellent [eBook]

18 Chief Marketers Who Put the Excel In Excellent [eBook]

Real Leading Ladies don't walk red carpets. They make strides in their industry.*

Marketing Strategy The Ever-Changing Role of the Chief Marketer

The Ever-Changing Role of the Chief Marketer

Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.

Events Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.

Events Marketing Hall of Femme 2015: It's All About Purpose

Marketing Hall of Femme 2015: It's All About Purpose

American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.

Marketing Strategy The Making of an Award (Winning) Campaign

The Making of an Award (Winning) Campaign

How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.

Marketing Strategy When Women Thrive, Businesses Win

When Women Thrive, Businesses Win

2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.

Agency Empowered to Advance

Empowered to Advance

DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.

Events Amy Hoopes: 2015 Marketing Hall of Femme Honoree

Amy Hoopes: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer & Executive Vice President of Global Sales, Wente Vineyards

Events Ashley Johnston: 2015 Marketing Hall of Femme Honoree

Ashley Johnston: 2015 Marketing Hall of Femme Honoree

Senior Vice President, Global Marketing, Experian Marketing Services

Events Mish Fletcher: 2015 Marketing Hall of Femme Honoree

Mish Fletcher: 2015 Marketing Hall of Femme Honoree

Senior Partner,Worldwide Managing Director, Marketing, OgilvyOne Worldwide

Events Natasha Raja: 2015 Marketing Hall of Femme

Natasha Raja: 2015 Marketing Hall of Femme

Vice President of Marketing and Customer Service, Dice

Digital Marketing Marketers Who Have the Cojones to Be Bold

Marketers Who Have the Cojones to Be Bold

Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.

Features Lucille Dehart: 2015 Marketing Hall of Femme Honoree

Lucille Dehart: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer, Tristar Products, Inc.

Events Michelle Bottomley: 2015 Marketing Hall of Femme Honoree

Michelle Bottomley: 2015 Marketing Hall of Femme Honoree

Chief Marketing & Sales Officer, Mercer

Events MalyLy: 2015 Marketing Hall of Femme Honoree

Maly Ly: 2015 Marketing Hall of Femme Honoree

VP of Global Marketing, Sojern

Events Lori Wright: 2015 Marketing Hall of Femme Honoree

Lori Wright: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer, TIBCO Software Inc.

Events Elizabeth Jackson: 2015 Marketing Hall of Femme Honoree

Elizabeth Jackson: 2015 Marketing Hall of Femme Honoree

CMO, Corporate Strategy EVP, HookLogic

Events Samantha Skey: 2015 Marketing Hall of Femme Honoree

Samantha Skey: 2015 Marketing Hall of Femme Honoree

Chief Revenue and Marketing Officer, SheKnows Media

Events Linda Vetter: 2015 Marketing Hall of Femme Honoree

Linda Vetter: 2015 Marketing Hall of Femme Honoree

VP of Marketing, Yes Lifecycle Marketing

Events BlairChristie: 2015 Marketing Hall of Femme Honoree

Blair Christie: 2015 Marketing Hall of Femme Honoree

SVP, Chief Marketing Officer, Cisco

Events Leslie Dukker Doty: 2015 Marketing Hall of Femme Honoree

Leslie Dukker Doty: 2015 Marketing Hall of Femme Honoree

Chief Marketing Officer, Reader's Digest Association

Marketing Strategy Meet 18 Female Chief Marketers Who Put the "Excel" in Excellent

Meet 18 Female Chief Marketers Who Put the "Excel" in Excellent

Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.

Direct Line Blog We Can Do It? We DID Do It.

We Can Do It? We DID Do It.

A few more pearls of wisdom from the 2014 Marketing Hall of Femme honorees. They know what they're talking about.

Features What Did You Learn From Your First Job? [Video]

What Did You Learn From Your First Job? [Video]

Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.

Features What Was Your Very First Job? [Video]

What Was Your Very First Job? [Video]

What was your first job and what did it teach you about marketing? The 2014 Marketing Hall of Femme honorees take a stroll down memory lane.

Features Advice for Life [Video]

Advice for Life [Video]

Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share their advice.

Features Most Annoying Marketing Buzzwords [Video]

Most Annoying Marketing Buzzwords [Video]

What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.

Marketing Strategy Why I Love Marketing

Why I Love Marketing

Why do I love marketing? There are three reasons: people, creativity, and technology.

Features Advice for Young Marketers [Video]

Advice for Young Marketers [Video]

What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing Hall of Femme honorees share their wisdom.

Features Risk takers. Storytellers. Leaders.

Risk takers. Storytellers. Leaders.

The Direct Marketing News Marketing Hall of Femme celebrates the most influential women in marketing. But it's also so much more.

Marketing Strategy The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

The 2014 Marketing Hall of Femme: Insight, Strategy, and Innovation

Honorees give an inside look into excelling in marketing and making an impact.

Marketing Strategy Why it Pays to Pay it Forward

Why it Pays to Pay it Forward

The Direct Marketing News Hall of Femme keynote discusses the power of being kind to others.

Direct Line Blog Carrie Hammer Swaps Runway Models for Role Models

Carrie Hammer Swaps Runway Models for Role Models

CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week

Direct Line Blog Girl Power, Marketing-Style

Girl Power, Marketing-Style

The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determination—and awesome marketing strategy.

Opinions Get in on the Action

Get in on the Action

DMN is busy this October: first there's Customer Experience Day, then we're live at DMA 2013 in Chicago—and nominations for Marketing Hall of Femme are open now.

News CMOs Who Puts the Femme in Phenomenal

CMOs Who Puts the Femme in Phenomenal

Thank you to everyone who submitted nominations for the 2014 Marketing Hall of Femme. The nomination period is now closed. The Hall of Femme awards program honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. Winners will be featured in the May 2014 issue of Direct Marketing News and online.

Direct Line Blog Jumping Off the Page

Jumping Off the Page

For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.

Multichannel Marketing Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Opinions Marketing's Constant Evolution

Marketing's Constant Evolution

As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.

Marketing Strategy Free Download: 2013 Marketing Hall of Femme e-Book

Free Download: 2013 Marketing Hall of Femme e-Book

Get your gratis copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks. Read on and be inspired.

Direct Line Blog NPR Broadcasts to a New Audience

NPR Broadcasts to a New Audience

Emma Carrasco, National Public Radio's first CMO, is out to move the network's influence out beyond the monied suburbs.

Direct Line Blog Compartments Are for Furniture, Not Marketing: An Interview With IKEA USA's CMO

Compartments Are for Furniture, Not Marketing: An Interview With IKEA USA's CMO

How IKEA's marketing is changing with the times.

Direct Line Blog Words of Wisdom from The Breakfast Club

Words of Wisdom from The Breakfast Club

Snippets of advice from the Hall of Femme panel discussion

Direct Line Blog The Everyday Wonder Woman

The Everyday Wonder Woman

Direct Marketing News' Hall of Femme keynote speaker reveals the three legs to her stool of success.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...