Marketing G2 Selects Alterian

Share this article:
Marketing G2 said last week that it signed a licensing agreement with Alterian, Chicago, a provider of database marketing and customer insight solutions.


Marketing G2, Philadelphia, will use the Alterian Marketing Suite to enhance Open Intelligence, its database solution for the media and newspaper industries.


Open Intelligence facilitates multichannel campaign management, letting newspapers communicate with customers via direct mail, telemarketing and e-mail. Newspapers also can support new media initiatives, roll out products and increase subscriber sales, service and retention rates.


Open Intelligence includes automated list creation and campaign tools customized to newspaper data and application needs. The addition of the Alterian suite lets users perform more custom data manipulation.


The application also manages targeted phone lists and gap number dialing, and uses proprietary models to predict telemarketing connection probabilities. Alterian's suite will let Open Intelligence perform more data discovery against the database, target specific subscriber segments and perform more comprehensive campaign management.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.